pay per click marketing

Pay Per Click Marketing: More Than Just Google Ads

Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program. Many companies leap into PPC campaign management, hoping to harness instant results and ride the results all to the bank. It’s just…

Dental Marketing Online Reviews

Dental Practice Marketing, Online Review Questions, Answered

How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…

dental practice website design

What Do Patients Look for in Their Dentist’s Website?

Your dental practice website design determines whether prospective patients go to your practice website or a competitor’s. Your practice website is the patients’ first impression of your practice. Make sure it’s a good one.   There are a host of reasons why viewers could see your dental practice website as outdated or frustrating to navigate. Let’s be…

vaccine roll out for senior living communities

What Does The Vaccine Roll-Out Mean for Senior Living Communities?

When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and social distancing became the norm, in-person events suddenly disappeared as a marketing tool for senior living communities. Now, the vaccine roll out is enabling CCRCs…

content marketing

5 Tips for Developing a Content Marketing Plan

Not all companies approach content marketing in the same way. Some emphasize quantity, some stress the value of quality. In any battle of quantity versus quality, quality always wins when a reputable marketing agency is involved.  When viewers land on your site, they expect to find content that answers their questions. They want to be…