search engine marketing predictions for 2021

Predictions for Search Marketing in 2021

As we finish a turbulent year, it’s time to reflect on search marketing in 2021. What will it be like? Will it be much different than search marketing in 2020? Will it be simply a continuation of trends that have been in motion since well before the pandemic? That last question probably hits closest to…

adult cannabis use during the pandemic

Cannabis Use by Adults Was Up Even Before the Pandemic

Before the pandemic came along and upended everyone’s lives, cannabis use by adults with depression had already been on an upward trend. From 2002 to 2017, cannabis use rose nearly 100% among adults, with daily use going up 40%. During that same time, perceived risks of cannabis were steadily falling, supply was increasing and several…

ppc campaigns holidays

Should You Pause PPC Campaigns for the Holidays?

We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…

marketing drug rehab to families

Marketing Drug Rehab to Families During the Holidays

Marketing drug rehab to families during the holidays has always been very necessary. The holidays have always presented challenges to individuals struggling with addiction. For some, the holidays represent family conflicts, financial difficulties and loneliness. Now, those challenges have increased exponentially. Since the holiday season last year, the world has been turned upside down by…

holiday social media ideas for addiction treatment social media

Holiday Social Media Post Ideas for Addiction Treatment Centers

Social media has always been an effective way to communicate to former and future patients. With that in mind, let’s consider holiday social media post ideas for addiction treatment center marketers. Your addiction treatment social media can be particularly effective during the holiday season. This season is of special importance. We are still trapped by…

content marketing for dental practices

Content Marketing for Dental Practices

Content marketing for dental practices isn’t simply some buzzword that gets thrown around to sound impressive. Your content is an integral part of digital marketing strategies for dentists. In the wake of the pandemic, this is more true than ever.  As we consider the dynamics of content marketing for dental practices, we have to look…

senior living content marketing

Best Strategies for Senior Living Content Marketing

If you want to increase senior awareness of your brand and build trust, you need to carefully consider the best strategies for senior living content marketing. Unlike some heavy-handed marketing techniques—which can be against Google guidelines—content marketing highlights the most valuable aspect of your website. It allows you to educate your audience of prospective residents.…

addiction treatment marketing blog

How Google’s Monopoly Harms Addiction Treatment Competition

When a company becomes a monopoly, there are many consequences. Most of those consequences aren’t good for the consumer or for companies, including the marketing of detox and drug rehab centers. Therefore, it’s not a stretch to say that Google’s monopoly harms addiction treatment competition. As a result, addiction treatment marketing becomes that much more…