There are tons of analytics platforms out there that will tell you just about anything you want to know about your site and your visitors. The trick is using the correct analytics platform and pulling out the right data. Probably the most common platform available is Google Analytics. It provides information on where your users are coming from, what they’re looking at, how long they spend on your site, and more. If you’re using analytics, but aren’t sure that you’re getting everything you could be out of it, it’s time for an analytics audit.
How Analytics Help Your Site
Analytics don’t have a direct impact on your site performance. However, if you use them properly, they can help you decide on the best changes to make for your site in order to improve its performance.
For example, you may notice that a particular page on your site is drawing a lot of people in. However, it isn’t leading to conversions like phone calls or form submissions. Through an analytics audit, you’ll be able to see that the bounce rate is high. This means that people land on the page, often through a Google search, and then immediately navigate away from your site. When you have this information, it lets you know that the page either doesn’t have a strong call to action or isn’t giving users the information that they need.
Once you recognize this, you can begin to make tweaks and changes. This makes that page more useful for the end user, leading to an increase in conversions and site performance. Along with an SEO campaign, you will begin to reach more potential customers with a responsive website.
What We Look for in an Analytics Audit
When we begin to run an SEO audit on your site, we look for various data sets to find trends and any overriding issues. Specifically, we begin with common problems such as page not found (404) errors, AMP mobile page issues, correct tracking, and more. We will also check to see if your website is properly linked to Google Search Console for further data. Here are the key questions we look to answer when running a website analytics audit:
- What, if anything, is broken on the website?
- What are the page loading speeds?
- Are AMP pages utilized correctly?
- What holes exist on the site?
- Is the tracking set up correctly so that we can trust the data?
- Is the content marketing targeting correctly and answering the right questions?
Without the proper data, you can’t make the best decisions going forward. This is why tracking is vital to the success of any website. In fact, inaccurate data commonly leads to inaccurate decisions. We avoid this by ensuring your site’s landing pages have proper tracking.
Analytics Audit at Dreamscape Marketing
Is your company’s website struggling to reach potential customer in an effective and efficient manner? If so, call Dreamscape Marketing today at 888.307.7304. With the help of an analytics audit, we can begin to transform your website and put you a step ahead of your competitors online.