Search engine optimization, or SEO, is multi-faceted. To get an SEO campaign to work properly for a website, you need a deep understanding of how optimizing a site works, as well as what tweaks need to be made throughout the life of the site. If you have a site that’s been around for a while that’s not performing as well as it used to—or just isn’t performing at all—it may be time for a full-blown SEO audit. Website audits can be an effective small business marketing tool.

What is an SEO Audit?

Marketing professionals collaborating on an SEO auditAn SEO audit breaks down your site’s SEO components. It includes on-page signals, off-page signals, and everything in-between that we can find. Some of the components that digital marketing agencies look at when conducting an SEO audit include the following:

URL Structure

Are the URLs easy to follow? Do they make sense for both bots and users? Are they too lengthy or missing keywords? There’s a lot of information that agencies can glean from the way that your URLs are set up.

Content

Is there enough content on the site? Is it relevant to users? Does the site use duplicate content? When it comes to SEO, content is king. Making sure you tick all the content boxes can make or break your site.

Backlinks

Are other sites linking to your site? Are those sites providing strong positive or negative SEO to your site? Does the site have opportunities for more guest posts or backlinks? Backlinks are vital to the health of your site, but they need to be quality links from reputable sources.

Sitemaps

Is the domain using sitemaps? Are those sitemaps relevant to the site and do they include all pages? Can bots easily access them? Sitemaps give your site a leg up on getting indexed by Google. An SEO audit checks to make sure they’re properly set up.

While this isn’t an exhaustive list of the SEO components that agencies check, it’s a strong start to a website audit to help them evaluate what you’re missing.

How This Information Helps You

You’ve received a website audit with all of the good and not-so-good info about your site. So now what? What are the next steps? How does this data benefit you? If you got your audit from a reputable SEO company, they’d be able to help you take the next steps to improve your website, driving both traffic and conversions.

Another component that most agencies also look at is how your direct competitors are doing and who outranks you for the keywords you want. The agency will see what they’re doing to get their pages to rank. They’ll then work closely with you to help your business outrank them.

How We Use an SEO Audit to Improve a Website

At Dreamscape Marketing, we don’t believe in a one-size-fits-all approach to SEO because it simply doesn’t work. We’ll examine the SEO audit that we put together for you and diagnose opportunities for your site. Once we’ve done that, we’ll strategize a way to quickly and efficiently improve those areas. We may restructure the URLs on the site or rework content to better target keywords. Many times, we also recommend a content campaign and backlinking strategy to accelerate your site’s ability to rank.

Work with a Digital Marketing Agency That Works for You

Creating an SEO strategy isn’t as simple as pressing a couple of buttons. It takes time, dedication, constant research, and regular tweaks to a site. At Dreamscape Marketing, we have teams that can handle all that and more. We have found great success in addiction treatment marketing, dental marketing, senior living center marketing, and elective medical practice marketing.

Give us a call to get a professional SEO audit. In addition, you can request more information on some of the services we offer, including:

  • Award-winning web design
  • PPC strategy and campaign
  • Website hosting
  • Customized CRM

Don’t let your site continue to sit on page two of Google. Give us a call at 888.307.7304 for your own website audit or contact us online for more information.