Formerly known as Google Webmaster Tools, Google Search Console is an essential tool for our digital marketing services. It allows our SEO gurus to measure client performance, research pertinent keywords, and diagnose website issues. Take a closer look at how we use Search Console to our advantage.
What is Google Search Console?
Google Search Console is a free tool that gives our experts a firsthand look at how the almighty Google views your website. From analyzing which queries or pages get the most traffic to receiving notifications about possible security issues or penalties, Search Console is one of the best webmaster tools to ensure optimal digital health for your website.
How We Use Google Search Console
There’s a lot that goes into using Google Management tools like Search Console. That’s why it helps to have an award-winning digital marketing team on your side. For instance, here are some of the ways we use it to help our clients crush the competition.
Analyze Search Traffic
Is your organic search traffic up or down? What pages are getting the most traffic? What search queries are they using to get there? Our team uses all of this information to optimize existing pages and drive future keyword research.
Detect (and Fix) Problems
Google Search Console keeps us in the loop and alerts us to any possible issues with your website. Whether it’s something small (like a 404 error or sitemap error) or something major (malware attacks or possible Google penalties), we receive real-time notifications so that we can take the appropriate actions.
Keep Your Site Mobile Friendly
It’s not enough to have a website strictly optimized for desktop users. That’s so 2007. If you don’t have a mobile friendly website design, users will move on to a competitor that takes mobile traffic seriously. Google Search Console lets us know if there are any issues with your AMP (Accelerated Mobile Pages) indexing and page performance.
Let the Dream Team Drive Your Google Search Console
As a business owner, you may be tempted to try operating your own website’s Google Search Console or attempt your own SEO campaign. However, without knowing what to look for or how to fix common problems within webmaster tools, it will always be an uphill climb to better conversions.