Even before the pandemic, mental health services were obviously in great demand. Now, lockdowns, quarantines and social distancing have all played a part in making America’s mental health situation even more challenging. Therefore, your behavioral health marketing strategy must become better able to reach people who need help.
Unfortunately, many in the mental health field rely far too much on referrals and informal word of mouth. That’s not an organized marketing strategy.
You need something better. One thing is certain: if you don’t adopt a smart behavioral health marketing strategy, prospective patients may not be able to find you.
Elements of a Smart Behavioral Health Marketing Strategy
Digital marketing isn’t just one thing. It’s many things working well together. That includes website design, pay-per-click (PPC) and search engine optimization (SEO).
Each component is important. However, none are a stand-alone guarantee of success. Let’s take a closer look at each of these digital marketing components:
Website Design For Mental Health Practice Marketing
In today’s world, having a fast-loading, mobile-friendly mental health treatment center website is essential. A reputable digital marketing agency for mental health is essential for creating a user-friendly, leading-edge website that people will want to visit.
Web design and development isn’t a static, one-time process. Changing tastes and technological innovations mean website design is constantly evolving. While your website design may have looked great a few years ago, it’s likely out of date now. Outranking competitors will never happen with a web design that’s behind the times.
Patients typically find your behavioral health website because they’re in the education phase. They search for certain terms on Google, and then they follow links that discuss their areas of concern, which hopefully means your website. There’s only one way that happens: optimized, compelling content is on your website.
As part of a behavioral health marketing strategy, content marketing doesn’t consist of the occasional blog. It centers around a thoughtful strategy where fresh content is consistently uploaded to your website.
Based on diligent keyword research, you’ll upload the kind of content prospective patients are looking for. You will never need to guess what your behavioral health website content should be. Instead, research will dictate the topics on your editorial calendar.
Your content marketing needs will naturally vary. Perhaps your mental health treatment center is woefully short of landing pages. Maybe you only manage to upload a few blogs each year. Neither situation is optimal.
You want prospective patients and their families to see you and your website as an educational resource. Frequently uploaded content as part of a behavioral health marketing strategy helps make this possible.
Pay per click is a valuable first step toward getting prospective patients’ attention— especially if your organic traffic is still developing.
While Google isn’t very transparent with details regarding the relationship between paid and organic rankings, Dreamscape Marketing knows from years of aggregate data that PPC can be a catalyst for strong digital growth across all traffic channels.
Running a PPC Campaign as part of a behavioral health marketing strategy benefits you in the following ways:
- More traffic on your website and Google My Business (GMB) page
- Optimize overall online visibility
- Rank higher on search engine results pages (SERPs)
- Appear in sponsored ads
- Generate immediate leads for your mental health treatment center
- Promote a new brand or facility aggressively
Your website depends on search engines pointing to it. If your website is invisible to search engines, it’s invisible to the world.
Therefore, it’s important to prioritize your SEO in order to rank highly. While PPC is a viable strategy, success in organic search should always be your ultimate goal. Your behavioral health marketing strategy depends on it.
Optimized content is a big part of the SEO process. Great content alone isn’t enough for landing pages or blogs to be ranked highly by Google and other search engines. That’s where search engine optimization comes in. Careful optimization and tagging will help Google’s algorithm find your content and then determine what it’s all about.
Today, local SEO has become more important than ever. Never have “near me” searches been so prevalent. That means your GMB listing must be accurate and complete. Despite this fact, many behavioral health centers have either an incomplete GMB listing or one with errors (old physical location, outdated phone numbers, etc.).
Who Can Best Deliver Your Behavioral Health Marketing Strategy?
The process of getting prospective patients to find you never ends. Dreamscape Marketing, a nationally recognized behavioral healthcare marketing agency, has the deep knowledge and experience needed to bring people to your mental health center.
As a digital marketing agency for mental health, we understand your unique needs. We also understand what it takes to deliver the results you need from your website.
PPC and SEO strategies are the backbone of a strong digital marketing plan. To be effective, your behavioral health marketing agency must have what it takes to get the job done. When you choose a digital marketer to execute a behavioral health marketing strategy, choose carefully.
Remember that your marketing budget isn’t unlimited. Therefore, you need to get the most “bang” for your marketing buck. Dreamscape Marketing will partner with you to create a customized mental health practice marketing plan that genuinely works for you.
Want to learn more about how you can bring new patients to your door through effective digital marketing? Dreamscape Marketing can help. Contact us today at 888.307.7304 and let’s discuss how our behavioral health marketing strategy may be right for you.