Here’s something you may have never considered—SEO and addiction treatment programs have similarities. At first, that doesn’t seem possible. However, a closer look reveals why.
As professionals at rehab centers know only too well, relapse is a very real possibility for all patients. Doctors and therapists will always counsel patients to stick with treatment, despite any setbacks that may occur. Yet, these same drug rehab centers often look for guaranteed results from a digital marketing company for their SEO needs. That’s when the marketing company has to sit you down and give you a speech that’s very similar to the one you give to many patients. So, like your patients, you’ll need to acknowledge that there’s no “one-size-fits-all” solution that always works.
In its experience speaking with hundreds of drug rehab centers, Dreamscape Marketing has determined that SEO and addiction treatment have many things in common. This excerpt from Dreamscape Marketing’s whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” highlights just one of these similarities:
Nutrition Plays a Big Part
As you know, many addicted individuals arrive at your rehab center with a very poor diet, often as a direct result of their addiction. The body depends on food for energy and smart drug rehab centers monitor nutrition very carefully. The detox process, for example, is difficult on the body and patients will need healthy food to help regain their good physical health. To ignore this aspect would be to ignore one of the building blocks of a healthy body. The people who succeed in recovery are generally people who have healthy bodies.
Similarly, excellent on-page optimization won’t do the job if it’s constrained by ill-considered, low-quality link building and low-quality content. It’s no accident that, according to a recent report from Ascend2, 72% of worldwide marketers believe relevant content creation is the most effective SEO tactic.
Dreamscape Marketing assures its clients that links and high-quality content are absolutely vital for a website. Similar to bad eating habits, bad link building and poorly conceived content have a distinctly negative effect on overall performance. Good link building and good content, like good nutrition, will fuel the system in the right way. The idea is a simple one, yet when businesses ignore it, the results will likely be unsatisfactory.
SEO is a smart way to increase leads to your drug rehab center. It’s imperative that you approach it the right way. Download Dreamscape Marketing’s whitepaper entitled “10 Reasons Why SEO is Like an Addiction Treatment Program.” This one-of-a-kind whitepaper was created specifically for drug rehab centers that need to leverage their SEO efforts more effectively.