3 Secrets to Well-Executed Wellness SEO Campaigns

wellness seo

A strong search engine optimization (SEO) campaign is the cornerstone of a solid digital marketing strategy for your wellness brand. With plenty of competition out there, getting noticed online can be a challenge. Web users interested in your wellness brand are searching for the services you provide, but if your website doesn’t appear near the top of the search results, they may never learn about your practice. This is why wellness SEO is essential. 

The first five results on the search engine results page (SERP) account for 67% of all links clicked.1 So if your site ranks lower than fifth, you’re missing out on a lot of organic traffic from potential clients who are already interested in your brand. 

Wondering how you can reach those valuable top spots on the SERP? SEO is the answer. A well-executed SEO campaign, achieved with the help of a wellness marketing agency, makes all the difference.

Best Practices for Wellness SEO

When crafting your digital marketing plan, there are three key building blocks to putting together a successful wellness SEO strategy:

  • Pick and use your keywords strategically across your website
  • Write compelling content that appeals to your audience
  • Tailor your site’s metadata to help search engines index your pages

Let’s take a closer look at these three powerful methods that support successful wellness SEO.

1. Choose and Use Your Keywords Strategically

Picking the right keywords to feature in your website’s content is all about getting into the mind of your target audience. What are users typing into the search box when they’re looking for the services your wellness brand provides? 

For starters, consider keywords in terms of phrases—not just individual words. Most users aren’t searching with just a single word! Far more leads perform searches using phrases or full questions. To make ranking easier, make sure those key phrases and questions appear throughout your site’s content.

Fortunately, matching your keywords to your target audience’s searches doesn’t have to be guesswork. There are a variety of different analytics and data collection tools available for digital marketers. These include apps that measure campaign performance, analyze visitor interaction with websites, and gain insight into the highest converting (and most competitive!) keywords in their industry.

Google Analytics is a powerful tool you can use to expand your list of keywords. Start with a few you know your audience cares about and use Google Analytics to find related terms. The tool also shows you what terms visitors to your website use to find it.  Armed with this data, you can hone your site’s content to grow the organic traffic your website already receives.

2. Write Content That Appeals to Your Audience, Not Just the Algorithm

We’ve talked about how to write your website’s content with search engine algorithms in mind. But don’t forget about your human audience. Ultimately, the point of a search engine’s ranking algorithms is to direct users to the content they’re looking for. So your wellness SEO needs to consider your human users. 

Compelling content that answers your prospective clients’ questions encourages them to spend more time on your site, return for updates, and share your content on social media.2 Search engines notice this and reward you with higher rankings. 

3. Refine Your Site’s Metadata to Complement its Content

The content on your wellness brand’s site is an important factor influencing your ranking, but isn’t the only one at play. Forgetting about your site’s metadata, including the URL, tags, and structure, is easy. But each element is an important opportunity to enhance your wellness SEO efforts. 

Your site’s articles aren’t the only way to include relevant keywords. Tags signal to search engines what your pages are about. Title and header tags also help determine what searchers actually see on results pages when your site appears. 

More intriguing title and header tags are more likely to get clicked on. Header tags also create a clear structure for your web pages. This gives search engines an easier time indexing your site, which is a key factor in improving ranking.3

Ready to start improving your wellness SEO strategy but aren’t sure how to get started? Dreamscape can help. Contact us at 888.307.7304 to schedule a discovery call and learn more about our full suite of wellness digital marketing services.


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