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A whopping 86% of patients use the internet to research and/or find the addiction treatment facility they chose to go to.How does the internet benefit drug rehab facilities? Essentially, two things:Offline Multiplier effect: There is a well-known offline multiplier effect to all digital marketing campaigns. With so many of an addiction treatment center’s prospective customers…
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Planning for the Rising Costs of Google AdwordsMarketing on the internet follows the same rules of increasing costs, but there is hope for Addiction Treatment Centers. With effective marketing portfolio management, an addiction treatment facility can:Win the marketing gameFill its bedsHelp people kick addictionAt the end of the day, the center can make money while…
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It’s very possible that no matter how good of a job a company does, no matter how dedicated its employees are, some people will find it their mission in life to attack them. That is certainly the case with a new documentary entitled “The Business of Recovery,” which paints many rehab centers as greedy companies…
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It’s easy to imagine that drug rehab marketing should be directed toward addicts. After all, they’re the ones with the problem. Therefore, it would only seem to make sense to direct marketing messages to them, right? Well, not necessarily.Although there are many high-functioning addicts, there are just as many people who have been seriously compromised…
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In traditional marketing, branding is an important—usually indispensable—function of advertising campaigns. A brand sets off a client as unique in some manner. As a company grows, its name becomes well-known and eventually turns into one of its key competitive advantages. A highly successful company usually trades off of its name recognition very effectively.Some companies have…
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What do people look for in a drug rehab center?According to recent Google research, 91% of prospective patients want to know if a drug rehab center will take their insurance plan. Before Obamacare was passed, this presented issues for consumers and limited growth for rehab centers.For many years, one of the largest stumbling blocks for…
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Most drug rehab centers know they need a website that drives traffic. They don’t always realize it’s the single most important source of conversions they have at their disposal. Drug rehab websites are that crucial!This point has been made crystal clear by recent Google research findings that indicated two startling pieces of information:88% of patients…
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Drug Rehab facilities often spend a great deal of time trying to guess who comes to their website and why. At times, their conclusions are based not on data but on a feeling… a hunch.Sometimes, their assumptions are correct. More frequently, they reach very wrong conclusions about what makes their website a powerful resource. As…
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When you pass an impressive building while driving, how often do you think about what it took to construct this impressive sight? Such a building is the result of a well-crafted design and expert builders who were able to make an architect’s dream a reality.Just like building any commercial building in the physical world, building organic…
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The ever-evolving nature of technology has made addiction internet marketing one of the most challenging specialties in the business world. How addicts, their family members, alumni and partners all perceive the quality of a treatment program is a direct result of the facility’s digital presence. When addiction treatment facilities embrace this change, they profit from…
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