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What’s the secret to crafting a SEO-driven online marketing strategy? The answer is simple—a sense of empathy for your target market. Knowing what your audience wants is the key to being able to find and retain them.Although SEO is foremost in people’s minds, you need to remember that it’s important to build your website for…
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When calls come in to your drug rehab center, are you truly prepared for them? Most centers say “yes.” But are they? Dealing with parents on the phone can be challenging.The Difficulties of Dealing With Parents Who Just Want to HelpIt’s often much more involved than documenting names and contact information and getting a brief…
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Those who aren’t intimately familiar with SEO tend to ask one very common question: how do search engines work? Search engines are designed to give people who perform searches a list of websites. These sites are listed according to their relevance to specific terms or phrases. Search engines return this list by crawling and building an index.How…
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There’s a good reason why so many people depend on health insurance to cover addiction treatment—they don’t think there are any alternatives to health insurance. It’s hardly surprising that they would think this way. In a recent article in bankrate.com, it was indicated that 63% of American can’t handle an unexpected $500 expense. Remember that…
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Your marketing materials may portray your addiction treatment center as caring and professional. However, if people call your rehab facility and they don’t sense that caring and professionalism in your phone demeanor, the obvious disconnect they will experience can seriously jeopardize the likelihood that such calls will turn into admissions.Be Conscious of Your Phone Demeanor“Calm,…
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Anytime people discover your website, there is one overriding question that they will have, “Why should I choose your drug rehab center?” If you can’t provide an answer to that question, individuals will simply move on to the next addiction treatment website. That’s why drug rehab marketing is important.In its work with more than 100…
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Increasing a drug rehab center’s admissions starts with successful marketing that creates a strong web presence. However, just having leads isn’t enough to increase admission rates. Excellent marketing efforts can bring in the calls, but if the addiction treatment center can’t handle those calls effectively, the effort will have been wasted. Answering phones at a…
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In February 2016, Google ended one of its longest running tests ever and ceased running ads on the right side of its search results for desktop users. This change now brings search results in sync with how mobile search results are displayed, which is quickly becoming the largest percentage of Google’s user base.With the removal…
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Dreamscape Marketing wishes everyone a Happy New Year. With the New Year, comes change for the better. Is your marketing team certified to handle your SEO & Paid Search? If not, call us today.
2015 was an exciting, eventful year in the world of SEO, and Dreamscape Marketing would like to share with you some of the most significant developments. To be honest, this is pretty “inside” stuff. Many businesses out there really don’t understand how much this matters. We know that you do and that’s why you’re going…
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