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It’s tempting to think that creating content for dental practice websites is a fairly simple process. You write up some content, post it and then people will find it. Unfortunately, it’s not quite that easy.Consider the story of a general dentist who we recently worked with. His practice is fairly new, and he had launched…
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When stigma and addiction are mentioned in the same sentence, conversations always center around the stigma people have concerning addiction itself and the preconceived ideas they have about individuals who abuse drugs and alcohol. However, there’s another phenomenon that drug rehab facilities aren’t always anxious to discuss… addiction treatment stigma.The idea of addiction treatment stigma…
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No one in business is perfect. For every company success, there’s often some failure or miscalculation, however minor. Unfortunately, drug rehab marketing mistakes aren’t always minor. They can interfere with a facility’s ability to grow and prosper. In its experience interacting with addiction treatment facilities all across the country, Dreamscape Marketing has observed the good,…
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All addiction treatment centers obviously develop marketing plans to generate leads. Typically, websites are the main focus as people spend so much time on the internet. Unfortunately, online reviews for drug rehabs is a subject that is often under-emphasized in marketing plans. It shouldn’t be.You will obviously be happy when former patients speak well of…
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You can’t minimize the importance of URL structure for SEO. Your URLs tell users and bots where your content lives on your website. Therefore, your URL structure for SEO needs to make both parties happy. What should you consider when constructing URLs for your website?The Importance of URL Structure for SEO: Establish HierarchyTaking the time…
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Explaining to someone with an addiction how drugs work may not seem like a great SEO strategy for getting people into your treatment center. However, education in addiction treatment marketing can help draw in users that you wouldn’t expect, potentially leading to more conversions for your treatment facility.Step 1: Admitting There’s a ProblemMany people dealing…
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Creating a website that has good SEO isn’t a walk in the park. There are dozens of decisions to make before you even consider how you want the site to look. One of the first, most important decisions you’ll need to make is what platform you want to use. There are a ton of options…
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You’ve likely heard of SEO (search engine optimization) and how it can help your website rank higher in search engines. While you should be participating in positive SEO endeavors, you’ll want to stay away from negative SEO. But, what is negative SEO exactly? Believe it or not, it’s a fairly common problem—and one that you…
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Dreamscape Marketing is proud to announce that we were finalists in two categories for the Search Engine Land Awards (informally known as The Landys)! Our SEO initiative for one of our largest clients put us in contention for the Best Overall SEO Initiative. In addition, we made the shortlist for Large Agency of The Year…
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Your website’s ranking in Google will largely determine how your site performs. If your site is one of the main sources of conversions for your business, figuring out how to get your site ranking on the first page of Google is crucial. Proper website indexing allows search engines to see all of your important pages…
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