At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing.
In our experience working with more than 100 drug rehab centers, Dreamscape Marketing has discovered that SEO and addiction treatment share a surprising number of similarities. This excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program,” points out one such similarity:
With SEO, There Are No Guarantees
In search engine optimization as in drug addiction treatment, there can be no guarantees. Digital marketing companies or doctors can only do so much in terms of planning and implementation of marketing plans or treatment plans respectively. When push comes to shove, improving a website or overcoming an addiction is an accomplishment that the client has to make.
In a digital age, we are tempted to think that all things have a narrowly defined solution. However, many things can affect the effectiveness of an SEO initiative, much the same way that many things can affect how well an addiction treatment program goes. For someone in drug rehab, there could co-occurring mental issues that interfere with treatment. Or relatives are making recovery difficult, or any number of other complicating issues.
In the world of SEO, a number of factors may interfere with results. A drug rehab center could, for example, have an existing website that was heavily penalized by Google for various infractions. It takes time for a new marketing company to remove the problems that caused those penalties.
Is increasing traffic to your addiction treatment center a top priority? If so, you need to approach SEO the right way. It’s time to download Dreamscape Marketing’s Whitepaper entitled “10 Reasons Why SEO is Like an Addiction Treatment Program.” This exclusive whitepaper is required reading for any addiction treatment center that wants to successfully leverage its SEO efforts.