Is Your Addiction Treatment Center’s Website Costing You New Patients?

drug rehab marketing agency

Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? You need a drug rehab marketing agency to help.

Many addiction treatment centers have staff members who’ve taken on different aspects of marketing in addition to their other responsibilities. Some even have full-time staff devoted to promoting their treatment center and sharing information with prospective patients. But even those centers with a full-time staff devoted to promotions can benefit from working with a digital marketing agency who specializes in partnering with addiction treatment providers to create and manage their websites and digital presence.

Why Hire a Drug Rehab Marketing Agency?

Close to 35% of U.S. companies outsource their digital marketing.1 Why? The reasons are different for every company, but 70% of businesses agree delegating is a great way to reduce costs. Another 40% hire outside marketing companies to increase flexibility, and 20% say outsourcing speeds up their processes.

Whatever the motivation, there are compelling reasons to rely on professionals! Both to craft your digital marketing strategy and manage the execution of your marketing initiatives. Here are a few ways a drug rehab marketing agency with a proven track record in the addiction treatment space can help you maximize your marketing budget and connect with your prospective patients.

Improve Your SEO

The importance of search engine optimization (SEO) is no secret. Every day, thousands of prospective patients and their loved ones turn to Google to search for an addiction treatment center that will change their lives. Correctly applied SEO principles, in large part, determine whether your treatment center will be among the ones from which they choose.

About 68% of all clicks from Google searches go to one of the top five results on the search engine results page (SERP).2 Your website’s ranking on the SERP is determined by how well your site performs against Google’s search algorithms. Improving your site’s SEO will help you climb the rankings, helping your prospective patients and their families find you.

SEO isn’t something you can set and forget. It’s dynamic and requires both a solid foundation based in data and on-going maintenance. Your SEO strategy should be customized to your treatment center’s specific goals and needs. Which means that your drug rehab marketing agency partner has to create the correct strategy to deliver results in the addiction treatment space, update the strategy based on new best practices, and use your reporting data to modify as needed.

A big ingredient of success is hiring a drug rehab marketing agency that understands your unique patient journey and sales process.

Create Content that Converts

Content is effective when it’s relevant to the audience, tells a story, and triggers a response.3 Think about your blog. Does your content satisfy those user expectations?

Persuasive written content takes skill. You can’t just throw words on a page and expect success. You need to target your content at your ideal patient. What’s relevant to them? What questions would they have when performing a search for addiction treatment centers? What format do they find the most useful and how do you create a call to action that will activate them?

A digital marketing agency can help you identify your ideal patient and craft a content marketing strategy that matches their needs. Their content team will create original, helpful content like landing pages, blog articles, infographics, whitepapers, and press releases to position you as a thought leader. Content is a critical part of your overall marketing strategy, because content marketing brings in three times the amount of leads that paid advertising does while costing 62% less.4

Design a User-Centric Website

Users want to visit websites that provide not only useful and relevant information but also a great experience. Almost 90% of people won’t return to a website they didn’t enjoy using.5

Digital marketing agencies are acutely aware of this reality. Their job is to serve as a middleman between your addiction treatment center and your ideal patient. They can take your story and services and present them in a way designed to attract and maintain your ideal patient’s attention. Your website should be easy to navigate, up-to-date with your current staff and services. Engaging content designed to anticipate questions your prospective patients and their families might have when looking for treatment options is also necessary. Beyond this, your website should have a short load-time and be free from broken or missing links.

Ensure Your Digital Assets are Mobile-Ready

Mobile readiness is closely tied to user experience, mainly because most people will first access your site on their phone. When they do, 85% believe the mobile version of your website should offer an even better experience than your desktop site.6 If that’s not their experience, they’re five times as likely to abandon their search.5

That’s the last thing you want. The best digital marketing agencies understand the intricacies of cultivating a high-quality user experience on your desktop and smart devices and plan for this from the start of every project.

Interested in learning more about the benefits of partnering with a digital marketing agency with a proven track-record in the addiction treatment space? Call Dreamscape today at 888.307.7304 to schedule a strategy session.


For a list of references, please contact us.