Every business wants its website to be an effective contributor to its profitability. It’s not enough to simply get a website online. It’s not even enough to put up good content. Some companies ask, “Is SEO really worth it?” The answer couldn’t be more obvious.
Dreamscape Marketing’s considerable experience in designing and building custom websites has taught us one thing: professional SEO is king. And with good reason. The ROI on SEO is impressive to say the least. As an SEO agency, we deploy a comprehensive set of strategies designed to increase rankings for client websites. Is SEO really worth it? Successful clients can tell you that the answer is yes.
First, let’s get the basics out of the way.
What’s the Purpose of SEO?
Search engine optimization or SEO is the primary way Google and other search engines determine your ranking. The idea is simple… yet so complicated.
The problem with trying to deploy appropriate SEO strategies is that Google’s guidelines are in a state of constant change. What wasn’t penalized several years ago may be cause for a penalty now.
It may come as a surprise but Google doesn’t do this to make people’s lives miserable. To be more specific, they aren’t looking to make the lives of ethical marketers miserable. They are, however, quite happy to give a bad day to black hat marketers. In the end, Google is merely trying to point viewers toward web pages that are relevant to their inquiry and are of high quality. There’s certainly nothing wrong with that!
The only problem is that this leaves professional SEO people in a position of having to constantly monitor Google guidelines to make sure their web pages are in full compliance. The cost of not staying on top of this is the risk of seeing their web pages get penalized.
Is SEO Really Worth It? Yes, Effective SEO Strategies Help Your Website Blow Up on Google
In any competitive field, you will need serious results from your digital marketing. A professional SEO can deliver to you:
- Increased Rankings
SEO is designed to do one thing and one thing only: increase a web page’s ranking in Google and other search engines. The higher the ranking, the more likely it is that people will click through to your website. Once there, your excellent content takes over and convinces viewers to take the next step.
Becoming a highly ranked web page is not easy to do. It’s only through a genuine commitment to effective SEO strategies that this goal is possible. If you’ve done nothing to improve your SEO for the last months, you’re falling behind competitors who are.
There’s only one answer to, “Is SEO really worth it?” Yes, but you have to walk the walk.
- Greater Authority
Authority is less tangible than content you create for your website. However, it’s no less important. When reputable websites link to you, that tells Google you have something valid to offer people. It says your website is legitimate and of value.
If, for example, your competitor has 25 links from blogs but you have 25 links from authoritative sources, who will Google be more impressed by? You. The acquisition of authoritative links is how you get your street cred. With the street cred comes higher rankings.
A professional SEO agency knows what it takes to find quality links that will boost your ranking with Google. While you may be able to do this on your own, the odds are that you can’t do as well.
Is SEO Really Worth It? Yes, If You Want Great Rankings
You need a professional SEO agency if you wish to really see ROI on SEO. By relying on SEO experts, you can:
- Increase website traffic
- Attract more qualified leads
- Generate more revenue
Doing all of this on your own is difficult, if not impossible. Instead, rely on outside experts who can bring knowledge and expertise to the table.
We’ve created hundreds of healthcare websites and we can build yours. If you would like to know more about how Dreamscape Marketing can deliver professional SEO strategies for your business, call us at 888.307.7304 or email us today. Let’s take your website to the next level.