
Search Engine Marketing: It’s Essential
Making your website easily accessible to users and search engines is a critical component of successful SEO. Over the years, search engines have grown very sophisticated. Yet for all of

How Do People On the Web Interact With Search Engines?
What’s the secret to crafting a SEO-driven online marketing strategy? The answer is simple—a sense of empathy for your target market. Knowing what your audience wants is the key to

Call Center Basics for Drug Rehabs: Dealing With Parents On the Phone
When calls come in to your drug rehab center, are you truly prepared for them? Most centers say “yes.” But are they? Dealing with parents on the phone can be

How Search Engines Operate
Those who aren’t intimately familiar with SEO tend to ask one very common question: how do search engines work? Search engines are designed to give people who perform searches a

Call Center Basics For Drug Rehabs: Callers Need To Be Reminded Of Alternatives to Health Insurance
There’s a good reason why so many people depend on health insurance to cover addiction treatment—they don’t think there are any alternatives to health insurance. It’s hardly surprising that they

Call Center Basics For Drug Rehabs: Be Conscious of Your Phone Demeanor
Your marketing materials may portray your addiction treatment center as caring and professional. However, if people call your rehab facility and they don’t sense that caring and professionalism in your