Dentist reviewing x-rays

What Every Dental Practice Needs to Know about SEO

Buying groceries, dating, researching anything and everything—there’s probably almost nothing you do that doesn’t involve the internet in some way. And that includes finding a healthcare provider. Just over 75% of the population goes to the internet for help finding a medical professional, and that includes searching for the right dentist.1 When patients in your…

therapist session

Be the Expert: How to Use Psychedelic Treatment SEO Marketing to Boost Your Rank and Authority

Let’s face it: people have always been interested in psychedelics. And nowadays, with the heightened public interest in the therapeutic applications of psychedelics, your patients are looking for correct, safe information. And you should be the treatment center providing that advice. Here’s what you can do to establish your treatment center as the leading psilocybin…

digital marketing planning session

Does Your Addiction Treatment Center Have a Strategic Digital Marketing Plan?

Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans. Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last…

marketers developing lead nurturing campaigns

Lead Nurturing Campaigns: Why You Need Them Now

Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason to purchase is going to be very different. Even though you’re selling the same product to both audiences, your strategy will need to focus on…

signpost-consistency trust reliability

Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…

How to identify your senior living community's target market

How to Identify Your Senior Living Community’s Target Market

Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…

5 High Impact Digital Marketing Strategies for Dentists

5 High Impact Digital Marketing Strategies for Dental Practices

The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…

cultural competence is key in addiction treatment

Why You Need Cultural Competence in Addiction Treatment

Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…

senior couple browsing the internet seated on couch

5 Reasons Your Senior Living Community Needs PPC Advertising

In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…

co-occurring disorder treatment services

Why Are Co-Occurring Disorder Treatment Services So Important for Your Rehab Center?

How many patients go for addiction treatment or mental health treatment only to relapse very quickly afterwards? There are many possible reasons for this. One of the most obvious is that these patients weren’t receiving co-occurring disorder treatment services. Admittedly, not all mental health treatment centers or addiction treatment centers offer dual diagnosis treatment. If…