Does your content target what consumers in your niche are typing into that Google search bar? Do your pages have enough content? Are you using the right keywords for your industry? As a business owner, do you even have time to worry about all of these things? If you answered “no” to even one of these questions, you need a content audit from Dreamscape Marketing.
What is a Content Audit?
Content is arguably the most important part of your website. Some digital marketing agencies optimize websites just for search engines. While making your content search-engine friendly is vital, the trick is to make your content both bot and user-friendly. It’s not enough to just have pages from your website appear in SERPs. You also need relevant content that will appeal to your consumer.
Unlike a full SEO audit that analyzes a website’s technical moving parts (site speed, URL structure, backlink authority, etc.), a content audit involves examining your website to see if your content is up to par. Most of the time, it isn’t. However, our content marketing and SEO gurus will have your website humming in no time.
Elements of a Content Audit
While doing a content audit for our clients, we take a look at many different factors. It’s difficult to list them all, but here are a few key points.
Is Your Content Relevant?
In today’s digital age, consumers want answers and solutions right away. Most of them don’t even click to the second page of search results. Why? Generally speaking, pages end up at the top of SERPs because they’re the most relevant to the user. These pages not only answer search queries, but they also entice the user to ask further questions.
Do You Have Enough Content?
While there’s no magical formula, Google tends to reward more robust content. In general, pages that have less than 300 words will have a harder time ranking than content that falls between 500–1,000 words. Therefore, as part of our content audit, we recommend ways to beef up those thin pages.
Are Keywords Being Used Intelligently?
It’s vital to have the right keyword for the right page, which is why our team does exhaustive keyword research to find the right topics for your industry. However, the way you use keywords is also important. If you don’t use the keyword enough, the bots won’t see your page as being relevant. If you use it too much, users will start to think that they’ve stumbled upon a spammy abyss.
The best pages use keywords an appropriate amount of times in a natural way while providing the user with pertinent information. The best on-page SEO will keep both users and bots happy.
Are You Writing for Your Audience?
If you want your website—or even your business—to succeed, understanding your target audience is a must. During a content audit, we look for opportunities to bridge the gap between your services and your intended audience. For instance, there’s a big difference between writing for 18–25-year-old millennials versus writing for highly educated medical professionals.
Take Your Website to the Next Level with a Comprehensive Content Audit
Located in Columbia, MD, Dreamscape Marketing offers an array of digital marketing services to deliver real results. Find out how a comprehensive content audit can help your business. Call Dreamscape Marketing today at 888.307.7304.