Google is more than just a search engine that allows you to search for places to eat, song lyrics, or cute cat videos. It also offers incredible marketing tools that help businesses maximize their online visibility and lead to more conversions. At Dreamscape Marketing, effective Google Management is a huge part of our award-winning digital marketing services. Learn how we use these tools to run successful digital marketing campaigns for our clients.
Why Do Clients Need Google Product Management?
The best digital marketing practices feature various moving parts. Without proper Google Product Management, you’re missing out on opportunities to understand user behavior, outrank your competitors, and—most importantly—add to your bottom line.
You may not know the first thing about Google Management best practices. However, we can do the work for you, allowing you to focus on what you do best: running a successful company.
How We Use Google Management to Help You Outrank the Other Guy
So, how do we do it? How do we consistently help our clients rank on Page 1 for industry-relevant keywords and keep their phones ringing? Google Management plays a vital role.
Here are a few tools that we use for our clients:
Google Analytics
Google Analytics is like a Swiss Army knife for our SEO experts. This website analytic tool allows us to understand your search traffic, identify where it’s coming from, and track user behavior. This immersive tool plays a major role in helping our web geeks measure the effectiveness of our clients’ campaigns.
Google Search Console
Search Console allows us to track search traffic and performance while also alerting us to any issues on your website. We stay on top of this to ensure that your website remains healthy at all times.
Google My Business
If you don’t have a Google My Business page set up for your organization, you’re literally missing out on free advertising. Why? Because it’s a free tool! All you have to do is claim your business listing and you’ll start showing up in relevant local search results. Our team would be more than happy to set this up for you.
Google AdWords
AdWords is a powerful tool for PPC campaigns that our team can use to boost organic search traffic before an SEO campaign truly takes effect. Using advanced traffic analytics and industry research, we find the most relevant search terms to increase how often your website appears as a sponsored result.
Google Tag Manager
Dreamscape Marketing integrates Tag Manager with Analytics and other third-party vendors to monitor and implement changes on key variables—or “tags”—on websites. From conversion tracking to basic remarketing and all points in between, it makes our lives—and our clients’ lives—more manageable.
Need an Award-Winning Marketing Strategy? Call Us Now!
Dreamscape Marketing in Columbia, Maryland delivers digital marketing solutions to a variety of industries. If you have questions about how Google Management tools can help your business thrive, call us today at (877) 958-9180.