If you want people to take your business seriously, setting up a Google My Business listing is a must. The best part? It’s a free Google Management product! Learn why it’s vital to your digital marketing efforts and find out what you need to set up an account.

What Is Google My Business?

google my businessGoogle My Business is essentially free advertising for business owners and organizations. Once you set up your account, customers will be able to find you in local search results. You’ll also gain visibility on Google Maps and other Google platforms.

The only major requirement is that you need to provide services at a physical location. In other words, you can’t set up a Google My Business account if you’re strictly an online vendor.

Optimizing Your GMB Listing

Setting up a GMB listing is relatively simple. Give Google some information about your business, have them verify your listing, and you’re all set. However, it helps to optimize your listing as best as possible. Therefore, take the time to fill in all the important location details (hours of operation, correct phone numbers, etc.) Additionally, it’s always a good idea to post photos that capture your business’ vibe while representing it in the most accurate way possible.

Remember: the more information and transparency you provide to your user, the more likely they are to transform into a customer.

Google My Business Reviews

Another benefit to having a GMB account is that you can interact with customers. Along with users being able to suggest edits to your listing, they can also leave reviews about your business, and you can respond accordingly.

Of course, increased customer access counts as both a blessing and a curse. On the positive side, users will be more engaged with your business. When you offer high-quality services, they’ll leave wonderful five-star reviews and tell all of their friends about your awesomeness.

However, this also means they can leave negative reviews. Remember that how you respond will speak volumes about your customer relationship management abilities.

Now That You Have a GMB Listing, Get a Better Website

Google My Business will certainly help increase your online visibility. However, it’s only a small part of a successful marketing strategy. For instance, are you pointing people to a fast and responsive website? If not, Dreamscape Marketing can help. In fact, if you need help setting up your GMB listing, our amazing account services team can help with that, too.

Located in Columbia, Maryland, Dreamscape Marketing offers a variety of premium digital marketing services, including:

Don’t end your marketing efforts with a Google My Business page. Call Dreamscape Marketing today at (877) 958-9180 and find out how we can take your business to the next level.