Virtual Trade Show Platform with Gamification

The pandemic has affected every single person. Small business during COVID-19 has been no exception. If the pandemic taught businesses nothing else, it taught them that they have to be extremely adaptable to survive in uncertain times. When large gatherings of people proved impossible across much of the country, trade shows organizers and exhibitors had to make a decision. They could either go virtual or they could go out of business. Fortunately, virtual trade show software has evolved by leaps and bounds, making an all-virtual sales experience an ideal solution. 

Virtual trade show platforms make sense for two reasons: 

• Gamification makes it more satisfying & fun for attendees 
• It’s highly cost-effective for the exhibitors

The whole idea of not running up exorbitant costs  by traveling to trade shows is attractive to every business. In fact, virtual trade shows encourage participation from a far more diverse field of exhibitors and attendees than physical trade shows could ever enjoy. Having more eyes on what you’re doing is a bonus of virtual trade shows that has become irresistible to exhibitors anxious to reach as wide an audience as possible. 

There are many compelling reasons to consider joining a virtual trade show platform, such as:

You Will Save a Lot of Money

Budgeting during COVID-19 is so crucial for business. Virtual trade shows are an effective way to save money for your small business. When you can suddenly toss out expenses like airfare, accommodations, meals, etc., the cost of a virtual trade show becomes very attractive. As a result, this opens up trade show participation to a greater variety of exhibitors than physical trade shows ever could. More exhibitors makes for a better, more comprehensive experience for those in attendance.

A Virtual Trade Show Means More Attendees

Without the difficulty of traveling, a virtual trade show can greatly increase the number of participants in attendance. Since there are no physical limitations as to how many people can attend, the sky’s the limit for a virtual trade show. Even better, these bigger crowds offer an advantage physical trade shows don’t.

Big Crowds Mean Big Information Captures

Virtual trade shows enable you to track qualified leads in a way that was nearly impossible with a physical trade show. With a physical trade show, you’ve got a standard attendance report. Big deal! With a virtual trade show, precise data allows you to track attendees very carefully. For example, you can know a lot about each attendee, such as what brought them there, where they went, what videos they watched, and who they talked with. That’s valuable information when you’re trying to determine qualified leads.

Virtual Trade Shows Mean More Exposure For Exhibitors 

A physical trade show lasts a couple of days and then it’s history. Virtual trade shows, on the other hand, don’t have that kind of time limit. Want it to last a week? Two weeks? A month? Longer? Want it to be permanent? Done.

Having access to leads for an extended period of time beats the limitations of a physical trade show. That’s why a virtual exhibit hall with gamification on our virtual conference platform makes so much sense.

Gamification Means Greater Engagement

What is gamification? It’s the process of introducing game-like components into what would be considered a non-game environment. It’s designed solely to elevate participation by using game techniques people like and are familiar with. Unlike a stale virtual presentation, gamification encourages collaboration and interaction.

Gamification techniques include things such as:

• Points for visiting sponsors 
• Prizes for engaging
• Leaderboard to make it fun

When done correctly, virtual trade show gamification accomplishes a number of goals, including:

• Encourages greater participation
• Keeping participants interested & motivated to continue engaging
• Promotes learning in ways that are easy to retain
• Rewards comprehension & recall (prizes)

A Virtual Exhibit Hall with Gamification on Dreamscape Marketing’s Virtual Conference Platform Makes Sense

 COVID-19 certainly threw businesses a curve ball, including their digital marketing/SEO campaigns.However, it also helped drive trade shows in a direction that is ultimately more productive and profitable than ever before. That’s why a virtual exhibit hall with gamification on Dreamscape Marketing’s virtual conference platform is a smart option for exhibitors.

Granted, physical trade shows aren’t going to disappear in the future, at least not altogether. But how can they possibly compete with the power of virtual trades shows in terms of verified qualified leads? How can they compete when the price tag is so much higher than for virtual trade shows? It remains to be seen whether they actually can.