digital marketing planning session

Does Your Addiction Treatment Center Have a Strategic Digital Marketing Plan?

Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans. Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last…

signpost-consistency trust reliability

Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…

cultural competence is key in addiction treatment

Why You Need Cultural Competence in Addiction Treatment

Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…

co-occurring disorder treatment services

Why Are Co-Occurring Disorder Treatment Services So Important for Your Rehab Center?

How many patients go for addiction treatment or mental health treatment only to relapse very quickly afterwards? There are many possible reasons for this. One of the most obvious is that these patients weren’t receiving co-occurring disorder treatment services. Admittedly, not all mental health treatment centers or addiction treatment centers offer dual diagnosis treatment. If…

addiction treatment consultant

5 Great Reasons To Hire an Addiction Treatment Consultant

The addiction treatment space is surely one of the most unique and challenging in the entire field of behavioral healthcare. Therefore, the role of your addiction treatment consultant and the marketing strategy they put in play is pivotal to increasing your admission rates. There are a lot of addiction treatment consultants out there. Unfortunately, not…

overdose deaths during COVID

Overdose Deaths During COVID: How Should Addiction Treatment Centers Respond?

Addiction treatment centers probably could have predicted it even before the numbers came out. The number of overdose deaths during COVID exploded last year by a shocking 30%. According to the CDC, last year’s numbers were the highest the government agency has ever recorded. In a recent statement, the NCHS said that the rate of…

Google page experience update

Is Your Treatment Center prepared for Google’s Page Experience Update?

As of June 2021, Google adds the page experience to its ranking algorithm. This Google page experience update, also known as the core web vitals update, is all part of their effort to better assess a website’s responsiveness and provide better search results. Now, the page experience is a factor in how Google ranks websites.…

Drug Rehab Marketing

4 Factors Influencing Substance Use Trends

With nearly 18 million Americans struggling with at least one addiction, the need for substance use assistance is considerable. Any ethical method of increasing your drug rehab marketing reach can be a valuable tool in getting your message to those who need you. One way of magnifying your marketing power is identifying the factors influencing…

SAMHSA on Google’s search banner

SAMHSA Helpline On Google Search Banner: A Good Thing?

In June of 2020, a new banner appeared above Google search results when people searched for “addiction treatment centers.” The banner prominently displayed the words, “help is available” as well as a SAMHSA (substance abuse and mental health services administration) addiction hotline phone number. SAMHSA on Google’s search banner remains in place. In fact, this…

ethically marketing substance use treatment centers

Ethically Marketing Substance Use Treatment Centers with Dan Gemp

In this SHARE podcast episode, Kabir speaks with Dreamscape Marketing CEO Dan Gemp about ethical marketing for substance use treatment centers. For years, various types of shady practices have been the norm. Dan gives us the details into why Google stopped accepting paid searches for treatment centers in 2017. He also provides an update on…