Value-Based Care is coming-is your addiction treatment center ready?

Disrupting the Addiction Treatment Paradigm with Value-Based Care

Think about the last time you bought a product that came with a money-back guarantee or warranty. Seeing that promise of performance gave you confidence in your purchase—and assurance that you weren’t wasting your money. But what if the same method was applied to healthcare? Many providers, especially in the addiction treatment sector, are making…

5 SEO Strategy Tips for Behavioral Health Operators

5 SEO Strategy Tips for Behavioral Health Operators

How many times have you heard that search engine optimization (SEO) has to be an essential component of your digital marketing strategy? And yet, you still haven’t put an effective SEO plan in place! We talk to behavioral healthcare center operators about this problem every day. Maybe you made an effort a while ago but…

Digital marketing team reviewing addiction treatment center client's website

Is Your Addiction Treatment Center’s Website Costing You New Patients?

Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? Many addiction treatment centers have staff members who’ve taken on different aspects of…

analyzing data reports online

Why Organic Traffic is Important for Your Behavioral Healthcare Center

Every second, Google processes more than 70,000 search queries from every corner of the world.1 These searches cover everything from life’s most burning questions to what you should make for dinner. And these diverse queries have one thing in common: users’ belief in organic search results. When a user asks Google a question, the search…

increase your behavioral health website conversion rate

How to Boost Your Behavioral Health Website’s Conversion Rate

The average healthcare business invests up to $10,000 to create a website,1 not including the cost of routine monitoring, maintenance, and updates. Ideally, your website is the equivalent of a big, shiny brochure, successfully beckoning new clients to your door. Given that over 60% of people look for healthcare,2 including addiction treatment, online, you’ll be…

How Digital Marketing Can Help Your Addiction Treatment Center

In 2017, nearly 20 million Americans aged 12 and older had a substance use disorder.1 A year into the COVID-19 pandemic, it’s safe to assume even more of our neighbors, friends, and family members are struggling with substance abuse. Despite these alarmingly high rates, few people get the treatment they desperately need to battle drug…

Patient working with therapist

Psilocybin: Demystifying Magic Mushrooms and Their Therapeutic Potential

When was the last time you thought about psychedelic drugs? Well, if you’re anything like millions of people who bought and read Michael Pollan’s 2018 book, How to Change Your Mind, you may be thinking about them a lot more than usual. In 2019 alone, there was an exponential growth in both public interest and…

digital marketing planning session

Does Your Addiction Treatment Center Have a Strategic Digital Marketing Plan?

Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans. Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last…

long-tail keywords benefits

Long-Tail Keywords And How To Use Them Properly

Addiction treatment centers generally understand the importance of keywords to their SEO strategy. Every SEO targets certain keywords in an effort to boost Google ranking. However, long-tail keywords benefits are often not exploited enough. SEOs have long used long-tail keywords because they do the job well. Why? Because focus keywords like these help pinpoint the…

signpost-consistency trust reliability

Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…