Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper:
Measuring Progress Really Matters
Patients don’t get better without frames of reference. Drug rehab centers certainly don’t say patients are in recovery because they have a “hunch” that they are. As professionals, you go by empirical information, such as doctors’ and therapists’ reports that measure progress based on clearly defined criteria. When something in therapy is working well, patients need to be reminded of that fact. It’s human nature to want to know if something you’re doing works.
Similarly, you don’t judge the results of how SEO is working based on knee-jerk reactions. Just because you can remember a certain day or a certain week when the phones didn’t ring doesn’t mean this can be used as a reliable indicator that the efforts aren’t working. Metrics tell you everything you need to know. For example, they will tell you whether results are rising, leveling off or falling. Dreamscape Marketing has witnessed some facilities ready to go in a different direction before giving the SEO campaign a chance to really take root.
Another situation where metrics are vital is when an SEO campaign is showing the first signs that it has played itself out and that the time is right to reinvent the strategy. Relying on guesswork means the decline may not be noticed until it is well underway. Measuring progress, whether in addiction treatment or running an SEO campaign, is of vital importance for success.
Does your addiction treatment center need to drive more traffic to its website? If the answer is yes, you need to be smart about your SEO. Download Dreamscape Marketing’s Whitepaper entitled “10 Reasons Why SEO is Like an Addiction Treatment Program.” This exclusive whitepaper can provide valuable insight for successfully leveraging your SEO efforts.