E-A-T and SEO

The Importance of E-A-T for SEO in 2020

What is E-A-T? E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more.   A big misconception in the…

senior living target marketing

Targeted Marketing for Senior Living Communities

Who do you market to in your senior living marketing program? It may seem like a silly question with a very obvious answer. However, if you were going to say “seniors,” your answer is incomplete. With targeted marketing for senior living communities, the role of decision makers cannot be ignored. To do so is dangerous…

seo campaign success

Predicting SEO Campaign Success

The idea of predicting SEO campaign success is a somewhat tricky one. After all, SEO results can be unpredictable for any number of reasons. SEO is big business. Consequently, there’s huge pressure for it to produce results. Fortunately, this isn’t traditional marketing we’re talking about. In that venue, tracking results from a particular print ad…

impact of coronavirus on dental practices

Impact of COVID-19 on Dental Practices

To dentists, there can’t be a greater danger to their livelihoods than a pandemic that prevents them from opening their offices and seeing patients. The impact of COVID-19 on dental practices has been profound… and deeply troubling. Where your office is located dictates how and when the impact of coronavirus has been felt. Those states…


Improvise, Adapt, and Overcome: Reconnecting Addiction Counseling Through Covid-19

We’ve all experienced the effects Covid-19 has had on businesses in every industry—sending leadership scrambling to adapt business models and remain productive amid shelter-in-place quarantines and social distancing directives. Like everyone in the healthcare field, addiction treatment centers have had to make a number of adjustments to keep patients and staff safe while keeping their…


The 4 Digital Connections Addiction Treatment Centers Can Make Today To Serve Patients Through Covid-19

The coronavirus pandemic has shaken our normal, perhaps for some time to come. Many addiction treatment centers are understandably concerned about falling admission rates. Keep in mind, however, many people still want to pursue addiction treatment in these trying times. You just need to adapt and meet them where they are. How each addiction treatment…

drug rehab ppc campaign

Drug Rehab PPC Campaigns: Why They Matter

When considering drug rehab PPC campaigns, it’s important to keep in mind the three things that pay-per-click is good at: Building awareness of your addiction treatment center Finding a large target audience Driving more traffic to your facility’s website Every day, people with drug and alcohol addiction issues are looking for help, and they need…