Why You Should Consider Thought Leadership as Your Next Marketing Move

Why You Should Consider Thought Leadership as Your Next Marketing Move

Jason Travers, Dr. Willow Hozella, Amiris Dipuglia, Ami Klin, Barry Morgenstern, Mike Miklos, Heather Thompson, Melissa Nosik. Do any of these names ring a bell? These people are considered thought leaders in the field of autism treatment.1If you don’t recognize many, or even most, of these names, that’s all right. Contrary to popular belief, you…

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patient loyalty dental practice

“Practice Personality” Plays Big Role in Patient Loyalty to Their Dental Practice

You don’t need to be a marketing whiz to know social media and other personality-driven forms of advertising work well for the dental industry. This makes sense, because long-term success for dental practices relies on loyal, returning patients—and people won’t return if they don’t like you.But how do you turn your dental practice’s personality into…

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youtube marketing for psilocybin

YouTube Marketing for Psilocybin: 4 Steps to Educate Your Audience and Build Your Authority

Can you guess the second largest social media platform in the world? We all know Facebook is number one, but what comes next? The answer is YouTube, with 2.2 billion monthly active users.1The social media site boasts more than 30 million visitors2 who collectively watch 5 billion videos daily. When YouTube debuted 17 years ago, most…

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improve your rank visibility and authority

How to Upcycle Your Website’s Old Content to Improve Your Rank, Visibility, and Authority

Content creation is a cornerstone of digital marketing. In fact, nine out of ten marketers have incorporated content marketing tactics1 into their digital marketing plans. For most, this means using social media, creating videos, and writing lots and lots … and lots … of articles.Articles are an effective content marketing tool because they provide value to…

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Segment, Target, Position: Marketing Strategy Focused on Both Audience and Services

Ever hear the term “target marketing”? You probably have, because it’s an effective approach to reaching an online audience—which is what every business needs to do. Target marketing is a three part strategy:1Identify a group you’d like to pursue through marketingBuild products and services based on the group’s preferences and prioritiesDifferentiate the products and services…

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investing in psychedlics

Investing in Psychedelics: Why Venture Capitalists are Supporting the ‘Shroom Boom

You’re in behavioral health, so using psychedelic drugs to treat conditions like PTSD, OCD, anxiety, depression, and addiction isn’t news to you. But what may surprise you is the business community’s growing interest in these treatment modalities.Now more than ever, investors are clamoring to get into the psychedelic pharmaceutical market. Economists value this treatment sector…

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addiction treatment center

Naloxone: Why It’s Needed and How Your Addiction Treatment Center Can Help

Drug misuse has been increasing since the start of the COVID-19 pandemic in 2020. You can see this in just a few notable figures: 100,306—the number of documented drug overdoses1 in the U.S. between April 2020 and April 202193%—the number of overdoses reversed2 when naloxone is administered42%—the probability that someone will give naloxone3 to reverse an overdoseThese statistics raise…

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