Is FLoC Poised to Replace Third-Party Cookies For Advertisers?
For a quarter of a century, third-party cookies have been key to advertisers on the internet. However, like everything else digital, it’s possible that cookies are about to be replaced by something better. Now, a new technology called FLoC (Federated Learning of Cohorts) could push aside cookies and give advertisers 95% or more of the…
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