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In 2003, nearly 95% of American homes had a landline.1 Up until then, not having a home phone was unthinkable. But then, smartphones arrived on the scene and changed everything. Now, only 40% of homes have a landline and 97% own a cell phone of some kind.2 The demand for landlines is so low that,…
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Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2Forty-three…
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Every second, Google processes more than 70,000 search queries from every corner of the world.1 These searches cover everything from life’s most burning questions to what you should make for dinner. And these diverse queries have one thing in common: users’ belief in organic search results.When a user asks Google a question, the search engine…
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Every business—from your favorite local ice cream parlor to Apple to your own behavioral healthcare center—needs to stay a step ahead of its competitors. By anticipating the next big thing, you can get in front of marketing trends, relay new information to your patients, and position your business as an innovator in your field. And…
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The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic.Faced with…
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Has your autism treatment center’s website been struggling to rank on search engines? Is your autism treatment SEO strategy not as successful as you’d like? That might be because Google’s algorithm is always changing. To keep ranking, you have to evolve your autism treatment SEO strategy. A robust, up-to-date search engine optimization (SEO) strategy is the key…
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According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019.The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads with…
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Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists.Practices and businesses using blogs to market their products and services see 13 times more ROI than those not…
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The average healthcare business invests up to $10,000 to create a website,1 not including the cost of routine monitoring, maintenance, and updates. Ideally, your website is the equivalent of a big, shiny brochure, successfully beckoning new clients to your door.Given that over 60% of people look for healthcare,2 including addiction treatment, online, you’ll be hard-pressed…
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Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are savvier than that and expect a world-class digital experience when they find your senior living community online.Every day, more than 10,000 baby boomers turn 65,1and…
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