Your marketing efforts may be good, but what can you do to make them incredible? With over 15 years of experience, Dreamscape works with a number of different organizations to strengthen branding, increase web traffic, and drive more conversions. Believe it or not, the process is more science than art. There are very specific steps that any organization can take along the way to achieving incredible marketing results.
Incredible Marketing Incorporates Research
The first step to incredible marketing is research. You need to know who your target audience is, what their interests are, and what messaging will resonate best with them. You can do this by looking at your competitors to see how their strategies work, or you can analyze your own past efforts to determine where you’ve been successful and where you could have achieved better results. As you implement changes to strategy, it’s important to continue collecting data for ongoing research which will inform further changes in your planning.
For organic SEO campaigns, this may consist of what changes in your web efforts are causing rankings to increase or decrease, and replicating these results across pages on your site over time. For paid search campaigns, this may entail tracking ad performance to determine what copy is working best to drive clicks and conversions. Research is the starting point for incredible marketing, and it never really has an end, as you will continue to collect data and analyze results over the life of all marketing campaigns.
The Best Marketing Campaigns Are Multi-Faceted
Sure, you can focus your efforts on organic search rankings and SEO. You can also focus on running an extremely efficient PPC campaign. Or, you can have a great social campaign that drives a lot of engagement. But the most incredible marketing campaigns include consistent messaging across multiple channels. This strengthens your brand, reinforces your message with your audience, and ultimately leads to better recognition of your company and what it stands for. When people trust your company, you’ll be their go-to when they’re in search of the services that you provide.
If you only focus on one or two channels, you run the risk of limited exposure. If you only run search campaigns, you’ll only get in front of people who are actively looking for your services. By incorporating social and other media channels, you can get in front of a lot of other eyeballs that may be more valuable to you down the line.
While Dreamscape is a digital marketing agency, we do offer consulting services and can help refer you to the right places in order to purchase out of home advertising, or other effective marketing strategies that might not typically fall under our standard areas of expertise.
Choose an Incredible Marketing Partner
When seeking to elevate your marketing campaigns from “good” to “incredible,” the easiest way to do it is to work with an incredible marketing partner. Dreamscape marketing has been offering incredible marketing tips to our clients and partners for over 15 years. Call 888.307.7304 today to get started!