Today, people are viewing websites away from a desktop PC more than ever. Whether it’s on a laptop, a tablet or smartphone, we’re viewing websites on the go like never before. As a result, the importance of responsive web design in 2020 is a topic that should move to the top of your priority list.
What is Responsive Web Design?
A responsive website is a mobile-friendly design that automatically scales your web pages to correctly fit every type of screen or mobile device. By doing this, all of the problems associated with viewing a mobile-unfriendly web page go away. This would include things like text and photos that are far too small to see without zooming in. A responsive web design contributes to a positive viewer experience. Any website with a high Google ranking offers a positive viewer experience.
Why a Responsive Design Matters
A responsive web design is something you want to have for a number of reasons. Here are four:
Responsive Web Design in 2020 Factor #1: Mobile devices are king
People now access the internet on their mobile devices more than they do on desktops. In the future, the number of mobile users accessing the internet will only grow higher. That has changed how websites are developed. These days, you hear the phrase “mobile first” all the time, and there’s a good reason for that. Mobile first means that how a website looks on a mobile device is now the top priority of Google and can help your organic SEO rankings. As a response, web developers now prioritize responsive websites.
Responsive Web Design in 2020 Factor #2: Improving the user’s experience
All viewers that land on a website want (and deserve) a positive experience. They should be able to navigate through your website without difficulty. A prospective customer must never encounter anything that contributes to a negative viewer experience.
Remember that a positive viewer experience helps web users build trust with your business. If they ever are going to take action on your website, trust is the first step in making that happen. Without it, don’t expect web viewers to interact with you further.
Responsive Web Design in 2020 Factor #3: Loading speed matters
Desktop users on the internet were never known for their patience with slow-loading websites. For mobile users, there’s even less patience for a website that takes too long to load. Responsive websites are a way to reduce load time, and that’s important if you want to keep up your Google ranking. A faster-loading website means deeper user involvement with less of a chance that they’ll leave.
Responsive Web Design in 2020 Factor #4: Reducing bounce rates
Bounce rates refer to viewers who quickly leave your website after landing on it. Why do they leave? Usually because their experience is immediately negative. If the user is on a mobile device, which is likely, they could bounce because the website isn’t mobile-friendly. In short, your website frustrates them somehow. This is why responsive websites are of crucial importance. A mobile-friendly design can help prevent high bounce rates.
Remember that a high bounce rate means a lot of people aren’t taking action once they land on your website. They aren’t clicking links and reading your content. Consequently, they aren’t taking the next step: contacting you. Don’t forget that contacting you is the entire reason your website exists in the first place.
Does Your Website Have a Mobile-Friendly Design?
Responsive websites dominate the landscape in 2020. Does yours? If it doesn’t, there’s a lot you can do about it.
As a Google Premier Partner, Dreamscape Marketing has the knowledge and experience needed to give you a stellar responsive web design in 2020. Call us today at [direct] and let’s talk about creating your leading-edge, responsive website.