Small businesses must battle to stay visible online. It was true before the pandemic and it’s especially true now. Your SEO game must be at its best in order for your business to succeed. How to choose an SEO company for your small business is one of the most important decisions you have to make right now.
If you don’t know how to choose an SEO company for your small business, the search can be difficult and disappointing. To make your task easier, Dreamscape Marketing believes you should keep the following in mind:
The best SEO agency for small business isn’t necessarily the #1 ranked
It’s natural to want to seek the best of the best. However, that’s not a typical option for most small businesses. The good thing is that being #1 doesn’t mean that they are necessarily the right fit for you anyway. If you’re a small, insignificant business in their eyes, they’ll never give you the time or commitment you’re looking for. In the end, you want knowledge and experience from an SEO. Whether they’re supposedly #1 or not shouldn’t be a deal breaker for you.
The most reliable SEO company should have reviews & testimonials that speak well for them
SEOs can say they’re great all day long but does anyone else agree? When you can read or hear client testimonials where they tell you that an SEO is great, then you’ve got something. Client testimonials are proof that an SEO is not just another BS artist. When you want to know how to choose an SEO company for your small business, reviews and testimonials will make the decision easier.
Trusted SEO experts have case studies
It’s not enough for SEOs to tell you they deliver for clients. Words are just words. Anyone can make big claims. What you really want is proof in the form of case studies. Let them show you through charts or graphs in case studies the real results they’re achieved for clients. Examples should illustrate clear increases in website traffic and increases in Google ranking. If they don’t seem to have any case studies of any kind, it’s probably because they don’t have any. That’s usually a bad sign.
A good SEO company should specialize
Some SEOs try to appeal to everyone and give the impression that they can do it all. The old phrase “Jack of many trades, master of none” comes to mind here. No SEO company can be everything to everyone. For example, an old-school advertising agency that only dabbles in digital marketing and SEO probably isn’t the best SEO solution for your small business. On the other hand, a digital marketing agency with pronounced SEO credibility is likely to be more closely aligned with your needs. When you want to know how to choose an SEO company for your small business, look for one that specializes.
Seek an SEO provider that you can learn from
Really good SEOs are a wealth of knowledge. They should know things about SEO that you don’t know. As a result, they are hopefully eager to show you how this knowledge of theirs can be used to increase your website ranking and drive more traffic to your site. By working with them, you should feel smarter than before the relationship started.
Do you feel a sense of chemistry when you talk to them?
SEO candidates should be easy to talk to. They should be enthusiastic about what they can do for you. They listen carefully to what you have to say and demonstrate that they want your feedback. When they answer questions, they do it without evasion or hesitation. Listening to them should inspire confidence.
Knowing How to Choose an SEO Company for Your Small Business Begins with Asking the Right Questions
It’s possible you’ve been burned by SEOs in the past. That’s not a surprise. There are a lot of SEOs out there that lack what it takes to actually deliver results you can use. In fact, a bad SEO can do more harm than good. As you work on meeting with SEO candidates, consider asking them the following questions:
- How are they going to communicate with you? And how frequently?
- Why them rather than someone else?
- Do they have a definite plan to improve your SEO?
- Do they truly understand your business and your industry?
- Can they show you documented, trackable results?
- What’s involved in ending the contract?
Do You Know How To Choose An SEO Company For Your Small Business?
The pandemic made online marketing more competitive than ever (if that’s even possible). As a result, effective SEO is the cornerstone of any effective digital marketing plan. You need affordable small business SEO services to ensure your survival and growth.
If you’re wondering how to choose an SEO company for your small business, remember that Dreamscape Marketing has the knowledge and SEO experience to take your small business to the next level of success. Contact us today at 888.307.7304 and let’s talk about your SEO strategy.