Digital intellect for addiction treatment centers is the street cred that says a lot about how successful you are. As important as it is, more than a few detox and rehab centers don’t even understand the concept behind it.
In short, digital intellect for addiction treatment centers is the result of careful and thorough data collection. Unfortunately, some companies operate on whims, hunches and shaky anecdotal evidence. In a competitive industry, that’s clearly the wrong approach. The digital intellect that a company possesses is essentially a snapshot of where it stands. This business intelligence is the result of historical, analytical and predictive analysis. Digital intellect covers everything from which landing pages are popular to what the cost per lead is for any kind of digital marketing campaign.
Digital Intellect For Addiction Treatment Centers: Why It’s Vital
Digital intellect for addiction treatment centers is the sum total of a number of components, including reporting and analysis, performance management, benchmarking and predictive analytics. All of these are interdependent and must be viewed collectively to get the most useful results.
For addiction treatment centers, digital intellect is crucial in the following ways:
- Determining new opportunities
- Identifying operational inefficiencies
- Providing guidelines for operational & strategic decisions
- Enabling detox & drug rehab facilities to be more competitive
Digital intellect combines pertinent external and internal data to present a picture of your facility. From that picture, you can then set benchmarks for success. This process can only succeed when data collection and analysis have been conducted properly. This is why working with a knowledgeable digital marketing firm is so beneficial. The objective, unbiased viewpoint that a marketing company can bring to the table is invaluable. Of course, this is only true if the marketer has extensive experience with addiction treatment marketing.
Digital intellect for addiction treatment centers only works when various systems are in sync with each other. In other words, your systems have to be integrated. All of the different systems have to talk to each other so that you don’t have a mass of conflicting information and IT issues.
Obviously, a big part of systems integration has to do with customer relationship management systems (CRM). CRM needs to integrate with other systems if marketing goals are ever to be reached. For example, call tracking systems need to be integrated with CRM for an addiction treatment center to maximize its efficiency. If these systems aren’t integrated, facilities will struggle unnecessarily.
By integrating CRM and call tracking, you can now reference any call-related information to other dashboards. In the process, it’s possible to get a better idea of what leads should (or shouldn’t) be evaluated further. In the absence of this information, people begin making guesses about what to do. Unfortunately, it’s easy to go in the wrong direction when that happens. Through this integration, it’s far easier to understand the sometimes complicated journey from initial phone call to admission.
With CRM integration, addiction treatment centers can effectively set marketing goals. This occurs because CRM allows the importation of names, phone numbers and other pertinent information. The end result is that facilities can follow up and log additional interactions seamlessly.
Weathering Fluctuating Business Cycles
Business cycles tell a tale of activity in a company over the course of a year. It shows all the ups and downs that can occur. Business cycles are a chronicle of expanding and shrinking economies. Each type of economic condition places different burdens and opportunities in front of businesses.
All addiction treatment centers are affected by economic fluctuations. To survive business cycle swings, here is some advice for all detox and drug rehab centers:
- Don’t ignore technology: It’s spitting out data you need to run your facility more effectively.
- Digital intellect for addiction treatment centers can’t run itself: Obviously, data needs to be analyzed and goals need to be set. A plan is only as good as the people implementing it.
- Keep staff members in the loop: They need to know how the facility is doing. They need to know why some things are working and why other things may need to change.
- Emphasize training: Business intelligence can take a company in new directions, sometimes quite rapidly. Without adequate training, addiction treatment facilities will always struggle to adapt to challenging new situations.
- Be ready to pivot: If the coronavirus pandemic taught us nothing else, it’s that businesses need to adapt to survive. Embrace change. You really don’t have any other choice.
Digital intellect for addiction treatment centers is a valuable tool that empowers you to adjust to economic conditions that are changing way too fast at times. Businesses that were unable to read their own digital intellect and react accordingly were decimated by swiftly changing circumstances. You don’t want your facility to be one of those businesses.
How’s Your Digital Intellect?
Digital intellect for addiction treatment centers provides remarkable opportunities, from refining marketing messages and maximizing marketing budgets to name just a few. It’s no mistake that the word “intellect” is in that phrase. The smarter your business intelligence, the better positioned your facility will be to thrive in a competitive industry like addiction treatment.