Just because you have an autism treatment website doesn’t mean that many people know it’s there. A series of autism treatment SEO tips that Dreamscape Marketing has developed over the years can help your facility rapidly improve its SEO.
It would probably come as a shock to the owners of many autism treatment centers that their websites may actually be more invisible on the web than they ever imagined. It’s important to keep in mind just how crowded a place the internet is. Think of it like a racetrack but there’s 100 horses racing rather than the usual five or 10. Obviously, everyone is jockeying for position and plenty of riders are going to be left in the distance.
What can you do to help make sure your autism treatment website doesn’t get left far behind on the track? The following autism treatment SEO tips are an effective way to increase your ranking on all major search engines:
Your Website Needs to Load Quickly
No one likes landing on web pages that load slowly. As broadband services upgrade, fewer and fewer people are willing to wait for a slow-loading page. Various studies have indicated that most people are unwilling to wait much more than four seconds for a web page to load. If your website takes five seconds to load, you could be losing a lot of business. Clearly, faster is better.
There are a number of ways to reduce the loading speed of a website. Some are very common sense, obvious things that could be the problem, such as excessively large image sizes or simply too many images altogether. Other causes aren’t quite so obvious as a thorough assessment to reveal hidden technical issues. As you build your autism treatment SEO tips toolbox, loading speed is a big consideration.
Your Website Should Display Correctly in Every Browser
It can be a shock if you view your designed website through different browsers. In some cases, there can be discernible differences in the viewing experience from one browser to another. In some cases, these differences may look like mistakes have been made, which makes you look unprofessional. You also need to be sure that your website has a responsive design for viewing on mobile devices.
Designing and viewing your website through one browser only is a mistake. As any good web developer will tell you, it’s best to view your website through all major browsers to make sure they display correctly. If you’re working with expert web developers, it’s their job to make sure everything looks right in different browsers.
Make Sure Your Links are Active
When a viewer lands on a website, that website better provide an excellent viewing experience. Anything that gets in the way of that could cause web users to navigate away from the site. Unfortunately, something as simple as links on your pages that are broken can frustrate viewers. That’s a negative experience… and viewers may penalize you for it by leaving.
Encountering a dead link basically stops viewers in their tracks. They will be annoyed. However, at a subconscious level, they will likely be thinking, “Why is this here? Why don’t the owners of this website care enough to remove bad links? What else do they not pay attention to?” This kind of thought process can derail trust in an autism treatment center.
One way to develop dead links is if you remove a page without remembering you have other pages linking to it. This happens easily if these links were created a long time ago.
It’s important to closely monitor your entire website on a regular basis. Things like 301 directs are essential for avoiding dead links. Your exterior links must be carefully monitored as well. Of all the autism treatment SEO tips we could give you, this is one of the simplest and more important.
Your Content Needs to Be as Error-Free as Possible
Web viewers may forgive some things on websites they visit. Typos and obvious grammatical errors isn’t one of them. Missing or misspelled words irritate viewers—something you need to avoid. Errors on your website give the impression that you don’t care about your website. This can make viewers say, “If they don’t care about their website, do they care about the treatment they offer their patients?” Patient trust issues can begin long before a patient sees a doctor.
In any discussion of autism treatment SEO tips, this one is crucially important. Error-free pages don’t come easily. They need to be proofed, and then proofed again. In fact, they probably even proofed another time after that. It’s amazing how mistakes can be missed in content, even after multiple people have read it.
Make Sure Information on Your Website is Up To Date
As your autism treatment website gets larger and contains more content, it’s easy to not notice when certain information is no longer relevant. In addition, if things are happening at your facility and your website isn’t taking note of it in a timely fashion, that’s a problem.
Your website is a valuable resource of information for people who want to know about autism treatment options. Make sure it reflects where you are at this moment, not where it was a year ago. If nothing has happened at your facility in the last year, there’s an entirely separate problem that needs to be examined.
Autism Treatment SEO Tips Are a Good Beginning
It’s important to keep in that these autism treatment SEO tips are just the starting point for any comprehensive SEO strategy. If you can’t get there on your own, we can help you. Dreamscape Marketing has created award-winning websites for hundreds of our healthcare clients. Call us at 888.307.7304 or email us today. Let’s talk about taking your website to the next level.