A digital marketing agency is crucial to the success of businesses today. Nothing drove this fact home more than the pandemic. COVID accelerated something that was already happening. The world of traditional marketing, things like brochures and direct mailers, don’t matter as much as key elements of the digital marketing world, such as websites.
Throughout quarantines and social distancing, digital marketing roared ahead, completely unaffected. As Dreamscape Marketing has said many times since March 2020, digital marketing never got a shutdown order.
As the pandemic roared on, the value of things like hyper local SEO and video content began to be fully realized. It all made one thing apparent: a digital marketing agency was now an important asset of any business wishing to not only survive but also thrive in a difficult situation.
1. A Digital Marketing Agency Should Have Deep Experience
Any person or group of people can call themselves a digital marketing agency. That doesn’t necessarily mean much on its own. Do they have experience or are they merely posers with a winning smile and a convincing pitch? Experience counts. Ambition is nice but it needs to be backed up with a powerful resume of past work.
However, it’s not just amateurs out there vying for the title of digital marketing agency. There are serious professional marketers who are trying to branch out from their comfort zone of traditional marketing. We’re talking about marketing agencies that are established leaders in traditional printed marketing, such as brochures and direct mailers. Some of them are very eager to jump into the realm of digital marketing but can’t truly move beyond the mindset of traditional marketing. That usually means that the digital marketing they deliver won’t be as effective as it should be.
2. Deep Knowledge of Your Industry
Digital marketing experience is important. However, businesses need more than that from a digital marketing agency. Many industries have highly unique situations that require unique digital marketing solutions. When a marketer works with a client but has little or no experience with that client’s business field, it’s going to show.
Some marketers try to employ a one-size-fits-all approach to their marketing strategies. However, marketers techniques can’t be cookie-cutter. The addiction treatment field, for example, has a set of circumstances completely unique in the behavioral healthcare field. Trying strategies that worked for a car dealership, for example, is never going to work for them. In fact, it would be an insult to the client to even try.
3. Provide Trackable Results for Clients
Any digital marketing agency that can’t show data proving they can achieve results isn’t worth employing. Results are everything. At the end of the day, results justify the marketing effort. Otherwise, companies are wasting money that they probably can’t afford to waste.
At Dreamscape Marketing, we believe that tracking the results of your marketing is one of the most important things we do. It’s how we justify our existence. While it’s fun and exciting to win awards for web design and content, Dreamscape Marketing tries to keep all of that in perspective.
“All of the awards in the world really don’t mean much if we aren’t producing concrete results for our clients,” says Dreamscape Marketing CEO Dan Gemp. “However, if we do happen to win a few awards while producing fantastic results for our clients, I suspect we’ll be able to live with that!”
Who Should Be Your Digital Marketing Agency?
In the pandemic era, digital marketing has only accelerated in importance. As companies began to realize the vital role of digital marketing going forward, they have a choice to make. Should they pick just any digital marketing agency or should they select one that can deliver the results they’re looking for?
Dreamscape Marketing has been at the forefront of digital marketing since 2005. Call us today at 888.307.7304 and let’s discuss your digital marketing strategies for 2021.