Addiction Treatment Digital Marketing Benchmark Report Q2 2023

At Dreamscape Marketing we believe the public deserves a transparent online marketplace to learn about their healthcare choices. We support the connection between online care researchers and providers through ethical digital marketing. For treatment providers to serve the public, they need to be found online where most treatment research begins. To do this they need the tools to rank as well as a forecast and plan to use them.

The Quarterly Addiction Treatment Digital Marketing Benchmark Report

Digital marketing is a critical part of any healthcare organization’s strategic operational plan. A well-crafted digital marketing strategy should not only connect with your target audience but also support your business goals.

Drawing on our more than eighteen years creating successful digital marketing strategies for addiction treatment owners and operators, Dreamscape Marketing published our first Quarterly Addiction Treatment Digital Marketing Benchmark Report in the fourth quarter of 2021. In each report we take a look at the most important data and trends owners and operators in the substance use disorder (SUD) treatment space need to know to position their programs for success in the coming quarter.

Download your free copy of the Q2-2023 QBR to learn more about the biggest factors shaping the marketplace today.

What Behavioral Health Executives Need to Know This Quarter

  • The GA4 transition is here! Back-up your data and plan for a period of adjustment monitoring and data-matching post-deployment
  • Be judicious in your approach to leveraging AI generated content as this technology, and its role in marketing and operations, continue to evolve
  • Changes are coming quickly so it’s imperative to stay up-to-date with best practices, liability risks for the healthcare sector, and potential new implementations
  • It’s the end of Q2: Do you know where your budgets are?
  • Spend strategically through seasonal lulls in admissions over the summer to best position your program for the fall
  • As state telehealth regulations continue to change, ensure your services and marketing campaigns stay in compliance with local regulations

Ready for a Deeper Dive?

At Dreamscape Marketing, we draw on our wealth of industry data and technical expertise to deliver digital marketing strategies that help our clients reach their business goals. If you’re interested in learning more about leveraging trends and data in your marketing plan, contact us at 888.307.7304 to schedule a strategy session.

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