
Dreamscape Marketing conducted the 2023 Senior Living Marketing survey in partnership with Senior Housing News to learn more about what senior living marketers are doing to drive growth. We found:
A competitive marketplace is the number 1 challenge among senior living marketers in 2023, with 71% of organizations reporting a combined internal and agency approach to their marketing efforts.
Targeting third-party decision-makers is critical, yet 88% indicated that they are struggling with marketing to those audiences.
Senior living marketers believe that online research will be the top driver of census growth in 2023, yet nearly 45% of respondents indicated they are only somewhat confident in their company’s ability to market to prospects online.