Owners and operators are leaning on their marketers to stay competitive in today’s senior living environment, pushing both in-house and third-party marketing teams to rewrite their playbooks for the years ahead.

Dreamscape Marketing conducted the 2023 Senior Living Marketing survey in partnership with Senior Housing News to learn more about what senior living marketers are doing to drive growth. We found:

A competitive marketplace is the number 1 challenge among senior living marketers in 2023, with 71% of organizations reporting a combined internal and agency approach to their marketing efforts.

Targeting third-party decision-makers is critical, yet 88% indicated that they are struggling with marketing to those audiences.

Senior living marketers believe that online research will be the top driver of census growth in 2023, yet nearly 45% of respondents indicated they are only somewhat confident in their company’s ability to market to prospects online.