Addiction Treatment Digital Marketing Benchmark Report – Q4 2021

For over 16 years, our “Dream Team” of digital marketers has proudly partnered with addiction treatment providers of all types across the country, delivering the digital marketing guidance and road map to best connect with online treatment researchers.

It is our firm belief that relentless improvement of our websites and digital marketing campaigns through databacked decision making is the best path towards a thriving treatment business as well as thriving patients.

What follows in this report is meant to offer a macro view of the state of digital marketing in our industry and document the changes to the key factors that inform a successful digital marketing plan.

While the bulk of this report aims to deliver you insight by looking back at the trailing quarter’s data, I will use my portion of this update to do a bit of future casting at the quarter to come and how best to prepare for it.

It is our sincere hope that you find this report valuable in your strategic decision making, and that it play a small part in moving our industry collectively forward.

In the spirit of community advancement, our team is always interested in your feedback. If, after reading this brief, you have thoughts about helpful data to include in future issues I invite you to share them with us.

Because each treatment market is unique, a bespoke solution is typically called for. If your organization could benefit from a micro-focused, deeper dive on the elements touched on in this report, our strategy team would be happy to hear from you about your goals and customize a report specific to your needs.


Dan Gemp-President, Dreamscape Marketing
Dan Gemp
President, Dreamscape Marketing

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