2024 Senior Living Marketers’ Survey

Dreamscape Marketing, now part of Unlock Health, conducted the 2024 Senior Living Marketing survey in partnership with Senior Housing News to learn more about what senior living marketers are doing to drive growth.

Two hundred seventy-five senior living professionals contributed their insights through our 2024 survey. Ninety-nine of these respondents identify as working in a marketing capacity for organizations that provide senior living and long-term care services, eighty-three percent of whom serve as Directors, VPs, C-Suite Executives, and Owners. This survey report shares their perspectives on how organizations of all sizes are:

  • Differentiating their organization in today’s competitive marketing landscape
  • Using data collection and analytics tools to gain a deeper understanding of performance metrics and their customer base
  • Investing in and leveraging marketing tactics, tools, and technologies

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