Addiction Treatment Digital Marketing Benchmark Report Q1 2023

At Dreamscape Marketing we believe the public deserves a transparent online marketplace to learn about their healthcare choices. We support the connection between online care researchers and providers through ethical digital marketing. For treatment providers to serve the public, they need to be found online where most treatment research begins. To do this they need the tools to rank as well as a forecast and plan to use them.

The Quarterly Addiction Treatment Digital Marketing Benchmark Report

Digital marketing is a critical part of any healthcare organization’s strategic operational plan. A well-crafted digital marketing strategy should not only connect with your target audience but also support your business goals.

Drawing on our more than eighteen years creating successful digital marketing strategies for addiction treatment owners and operators, Dreamscape Marketing published our first Quarterly Addiction Treatment Digital Marketing Benchmark Report in the fourth quarter of 2021. In each report we take a look at the most important data and trends owners and operators in the substance use disorder (SUD) treatment space need to know to position their programs for success in the coming quarter.

Download your free copy of the Q1-2023 QBR to learn more about the biggest factors shaping the marketplace today.

What Behavioral Health Executives Need to Know This Quarter

  • Q1 2023 saw the highest seasonality peak for paid advertising since the LegitScript era began
  • Expanding addiction treatment service models and new market entrants continue to drive increased competition in the marketplace
  • GA4, which requires server-side installation, will fully replace the current Google Analytics platform on July 1
  • When leveraging AI-generated content, it’s important to understand how it can contribute to your efforts—and where it fails to deliver additional value
  • Underserved markets, like adolescent mental health, provide an opportunity for operators to expand services and reach more patients in need of care

Ready for a Deeper Dive?

At Dreamscape Marketing, we draw on our wealth of industry data and technical expertise to deliver digital marketing strategies that help our clients reach their business goals. If you’re interested in learning more about leveraging trends and data in your marketing plan, contact us at 888.307.7304 to schedule a strategy session.

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