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Marketing is a process that constantly evolves. It adapts according to how people are most likely to get their marketing messages. Today’s proven method could be tomorrow’s abandoned strategy. Unfortunately,…
How should you create marketing ideas for senior retirement communities? Whether you’re running a CCRC, life plan community or assisted living facility, you need to have an orchestrated plan to…
Every reputable retirement community wants to employ ethical senior living marketing. Unfortunately, unethical practices are often used by outside marketing companies, and they do harm. An unethical marketing technique is…
Now more than ever, CCRCs and life plan communities rely on their websites to drive people to their sales offices. However, what makes a website effective for retirement facilities? Senior…
CCRC marketing determines how successful your community will be. It has a strong influence on whether you maintain full occupancy or whether you constantly struggle with trying to fill empty…
Is your assisted living marketing working as well as it should? Does your website produce the results you need? Your answers determine the success (or failure) of your marketing efforts.…
Right at this moment, your retirement community website could be in jeopardy and you don’t even know it. Why? Because you may not actually own your life plan community domain…
The prospects for retirement community marketing have never been better. Baby boomers are retiring in record numbers—10,000 turn 65 each day. This trend will continue for the next dozen years…
Marketing a senior living community in the past meant relying on traditional marketing methods like print and TV ads. Those days are long over because senior living community social media…
The process of marketing retirement communities has changed a lot in the 2000s. Unfortunately, not every senior living community knows it. As a result, many facilities suffer lower occupancy than…
