Lead Nurturing Campaigns: Why You Need Them Now
Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason…
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How to Identify Your Senior Living Community’s Target Market
Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely…
5 Reasons Your Senior Living Community Needs PPC Advertising
In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a…
5 Elements of Effective Web Design for Senior Living Communities
According to the Centers for Disease Control, the U.S. has nearly 1 million beds spread across almost 30,000 senior living communities.1 And each one is vying for the same residents you…
Weak SEO Strategy? Here’s How to Stop Losing New Resident Leads
New resident leads are the lifeblood to growing and sustaining senior facilities. For senior living communities, finding sources of new resident leads is a never-ending task. While you probably can’t…
7 Marketing Ideas to Improve Senior Living Occupancy
The pandemic shook occupancy rates for senior living communities. Given the dire circumstances of quarantines and lockdowns, such a decline was clearly no surprise. Clearly, marketing ideas to improve senior…
4 Online Connections for Your Senior Living Marketing
4 Senior Living Marketing Online Connections Points Finding your target audience online can be almost as difficult as converting them. That task is even harder in senior living marketing for…
4 Best Destinations for Senior Living Digital Marketing
Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy senior living community marketers trying to help new residents find…
What Does The Vaccine Roll-Out Mean for Senior Living Communities?
When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and…
Lessons We’ve Learned as a Senior Living Marketing Agency
Dreamscape Marketing has been working with healthcare professionals since 2005. In that time, we’ve built hundreds of websites and helped providers reach more people through effective digital marketing strategies. As…