The goal of every marketer, whether they’re marketing sneakers or private jets or porcelain veneers, is to deliver the right message to the right audience to inspire a desired outcome.…
As a busy senior living community marketer, you know that the best marketing strategy is only as effective as your team’s ability to deliver its components. Incorporating automation can save…
Every relationship worth having, personal and professional, is built on mutual trust. Your spouse, a childhood best friend, the woman you buy insurance from, or even the man who sells…
In 2003, nearly 95% of American homes had a landline.1 Up until then, not having a home phone was unthinkable. But then, smartphones arrived on the scene and changed everything.…
The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This…
According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down…
Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are…
Your website is a living, breathing part of your marketing plan. For most senior living marketers, their website is the bedrock of their promotional strategy and makes up most of…
The “digital-pivot,” the “digital shift,” a “digital-first mindset” … these terms were suddenly thrust into our vocabulary in March 2020. Since then, they’ve been difficult to avoid and even more…
Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason…