vaccine roll out for senior living communities

What Does The Vaccine Roll-Out Mean for Senior Living Communities?

When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and social distancing became the norm, in-person events suddenly disappeared as a marketing tool for senior living communities. Now, the vaccine roll out is enabling CCRCs…

SEO Myths

5 SEO Myths You Shouldn’t Fall For

Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…

healthcare SEO

What is YMYL and How Does it Apply to Healthcare SEO?

The world of healthcare SEO constantly changes. Sometimes, it’s difficult to keep up with the latest jargon. Here’s one many businesses probably haven’t even heard of: YMYL.   YMYL stands for “your money or your life.” Google apparently chose a drastic phrase to get a point across. Basically, YMYL sites and web pages are those that…

small business SEO

Budgeting for Small Business SEO Services

Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general? Small business marketing is all about managing limited budgetary resources. Therefore, it’s essential to make sure you’re spending your marketing dollars wisely. Three Factors That…

web marketing agency

Are You Working With the Right Web Marketing Agency?

As a business with a website, you need to work with a web marketing agency. Now comes the hard part: deciding which one. That decision is getting harder and harder to make for a number of reasons. Separating an experienced web marketing agency from an amateur in his or her basement is becoming difficult. Geeks…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason.…

local citations for dentists

Top 5 Benefits of Local Citations for Dental Marketing SEO

What exactly are local citations for dentists? How do they help your practice? How important are they to your website’s success? These are questions that dentists should be asking themselves. Also known as local business listings, citations are one way Google ranks your website. In short, citations are references to your practice’s name, address and…