How to identify your senior living community's target market

How to Identify Your Senior Living Community’s Target Market

Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…

senior couple browsing the internet seated on couch

5 Reasons Your Senior Living Community Needs PPC Advertising

In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…

Senior Living SEO

Weak SEO Strategy? Here’s How to Stop Losing New Resident Leads

New resident leads are the lifeblood to growing and sustaining senior facilities. For senior living communities, finding sources of new resident leads is a never-ending task. While you probably can’t eliminate the search altogether, you can make the process much, much easier. How? Search engine optimization. Search engine optimization, also called SEO, is a crucial…

senior living reputation management

Senior Living Reputation Management & How to Maintain It

Here’s a hard truth. At any given moment, people online can shape your reputation in a good way or a bad way. What can you do to keep your community’s image positive online? Without question, the answer is effective senior living reputation management. Based on our experience with hundreds of healthcare clients, Dreamscape Marketing recommends…

People discuss life plan community marketing

Is Your Life Plan Community Marketing Just Ancient History?

Marketing is a process that constantly evolves. It adapts according to how people are most likely to get their marketing messages. Today’s proven method could be tomorrow’s abandoned strategy. Unfortunately, a lot of life plan community marketing seems caught in a bit of time warp.   For a variety of reasons, many senior living communities…

Woman with marketing ideas for senior retirement communities

Marketing Ideas for Senior Retirement Communities – What’s Best?

How should you create marketing ideas for senior retirement communities? Whether you’re running a CCRC, life plan community or assisted living facility, you need to have an orchestrated plan to reach prospective seniors. In our experience maintaining and designing websites for hundreds of healthcare facilities across the country, Dreamscape Marketing has formulated effective marketing ideas…

Senior Living Community Social Media – How Active is Yours?

Marketing a senior living community in the past meant relying on traditional marketing methods like print and TV ads. Those days are long over because senior living community social media is now an indispensable aspect of the marketing mix. Just like everyone else, seniors are getting their information in different ways than before. Twenty years…

Marketing Retirement Communities – Can Your Website Compete?

The process of marketing retirement communities has changed a lot in the 2000s. Unfortunately, not every senior living community knows it. As a result, many facilities suffer lower occupancy than they should. Twenty years ago, marketing retirement communities meant reaching prospective residents in a well-established way. You used direct mail, ran print ads in the…

Senior Living Community Marketing – It Evolves Around Your Website

As the number of baby boomers retiring increases, senior living communities compete more heavily than ever for residents. Consequently, facilities are enhancing their amenities in an attempt to appeal to the discriminating tastes of baby boomers. One thing is certain: senior living community marketing depends heavily on an internet presence to reach seniors or adult…