How to identify your senior living community's target market

How to Identify Your Senior Living Community’s Target Market

Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…

senior couple browsing the internet seated on couch

5 Reasons Your Senior Living Community Needs PPC Advertising

In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…

Senior Living SEO

Weak SEO Strategy? Here’s How to Stop Losing New Resident Leads

New resident leads are the lifeblood to growing and sustaining senior facilities. For senior living communities, finding sources of new resident leads is a never-ending task. While you probably can’t eliminate the search altogether, you can make the process much, much easier. How? Search engine optimization. Search engine optimization, also called SEO, is a crucial…

marketing ideas to improve senior living occupancy

7 Marketing Ideas to Improve Senior Living Occupancy

The pandemic shook occupancy rates for senior living communities. Given the dire circumstances of quarantines and lockdowns, such a decline was clearly no surprise. Clearly, marketing ideas to improve senior living occupancy are sorely needed. “How can I get more move-ins?” is being voiced by senior living communities more urgently than ever. In a way,…

Senior Living Marketing

4 Best Destinations for Senior Living Digital Marketing

Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy senior living community marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype has always been that most of those users…

couple talks about senior marketing agencies

Lessons We’ve Learned as a Senior Living Marketing Agency

Dreamscape Marketing has been working with healthcare professionals since 2005. In that time, we’ve built hundreds of websites and helped providers reach more people through effective digital marketing strategies. As we expanded and became a senior living marketing agency, we discovered a landscape that differed from other healthcare sectors in a number of significant ways. …

senior living marketing

Importance of Bing for Senior Living Search Marketing

Mention the search engine Bing in some circles and people will literally laugh at you. Yes, it is a distance second to Google in terms of popularity. However, it’s foolish to discount its ability to drive web traffic to senior living communities. In fact, the importance of Bing for senior living search marketing can’t be…

How to Utilize Google Analytics for Senior Living Websites

Do you understand enough about your web audience? Do you know what’s working on your senior living website and what isn’t? With Google Analytics for senior living websites, you can know the answers to both questions with some confidence. Google Analytics can empower you with a level of marketing level that would have been impossible…

LeadingAge Annual Meeting and EXPO Conference 2019

LeadingAge Conference 2019 Annual Meeting and EXPO

Dreamscape Marketing understands the ins and outs of the growing senior living industry. Therefore, we’re excited to attend this year’s LeadingAge Annual Meeting and EXPO. This event gives us the opportunity to trade ideas with other leaders in the industry. It also allows us to share how we can help others in the aging services…

Google Analytics and Spam Proofing Your Senior Living Website

The stats for your senior living website may be giving you a false impression of who visits you. Actually, it could be a very false impression. What’s the problem? Web traffic that is actually spam. Essentially, these are worthless visits to your website. You could be excited about high web traffic that’s nothing more than…