local seo geotargeting tips

Local SEO Geotargeting Tips

As Dreamscape Marketing works with various clients in the healthcare industry and beyond, we couldn’t help but notice that a surprising number of new clients don’t have what we would consider to be effective geo-targeted web pages. Companies either don’t fully understand the concept of geo-targeting or they execute it incorrectly. Therefore, every business these…

seo campaign success

Predicting SEO Campaign Success

The idea of predicting SEO campaign success is a somewhat tricky one. After all, SEO results can be unpredictable for any number of reasons. SEO is big business. Consequently, there’s huge pressure for it to produce results. Fortunately, this isn’t traditional marketing we’re talking about. In that venue, tracking results from a particular print ad…