digital marketing agency

3 Tips for Choosing the Best Digital Marketing Agency for Your Business

A digital marketing agency is crucial to the success of businesses today. Nothing drove this fact home more than the pandemic. COVID accelerated something that was already happening. The world of traditional marketing, things like brochures and direct mailers, don’t matter as much as key elements of the digital marketing world, such as websites. Throughout…

ketamine therapy & psychedelic clinics

Ketamine Therapy and Psychedelic Clinics: What are the Ramifications for Behavioral Healthcare Marketing?

Behavioral health experts have always strived to help people deal with the potentially devastating effects of depression. Now, in the midst of a pandemic, their job has become that much more difficult. Yet, recent developments in the field may offer help: ketamine therapy and psychedelic clinics. How these two areas develop in the near future…

search engine marketing predictions for 2021

Predictions for Search Marketing in 2021

As we finish a turbulent year, it’s time to reflect on search marketing in 2021. What will it be like? Will it be much different than search marketing in 2020? Will it be simply a continuation of trends that have been in motion since well before the pandemic? That last question probably hits closest to…

adult cannabis use during the pandemic

Cannabis Use by Adults Was Up Even Before the Pandemic

Before the pandemic came along and upended everyone’s lives, cannabis use by adults with depression had already been on an upward trend. From 2002 to 2017, cannabis use rose nearly 100% among adults, with daily use going up 40%. During that same time, perceived risks of cannabis were steadily falling, supply was increasing and several…

drug rehab marketing

Dry January and Drug Rehab Marketing

Dry January, the practice of abstaining from alcohol for the first month of the year, is a widespread practice. It’s been estimated that one out of every five American has remained sober for that month. Or at least they did before the pandemic. This year, it’s hard to say what is going to happen. That’s…

ppc campaigns holidays

Should You Pause PPC Campaigns for the Holidays?

We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…

marketing drug rehab to families

Marketing Drug Rehab to Families During the Holidays

Marketing drug rehab to families during the holidays has always been very necessary. The holidays have always presented challenges to individuals struggling with addiction. For some, the holidays represent family conflicts, financial difficulties and loneliness. Now, those challenges have increased exponentially. Since the holiday season last year, the world has been turned upside down by…

holiday social media ideas for addiction treatment social media

Holiday Social Media Post Ideas for Addiction Treatment Centers

Social media has always been an effective way to communicate to former and future patients. With that in mind, let’s consider holiday social media post ideas for addiction treatment center marketers. Your addiction treatment social media can be particularly effective during the holiday season. This season is of special importance. We are still trapped by…

content marketing for dental practices

Content Marketing for Dental Practices

Content marketing for dental practices isn’t simply some buzzword that gets thrown around to sound impressive. Your content is an integral part of digital marketing strategies for dentists. In the wake of the pandemic, this is more true than ever.  As we consider the dynamics of content marketing for dental practices, we have to look…