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Every day, more than 333 million emails are sent and received1 by users worldwide. Some are full of important information. Others are simple correspondence between friends. And then there are promotions.Of those millions of daily emails, only 19.8% are opened and read.2 An even fewer 11.3% are clicked. With such low response rates, you may be wondering…
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So you clicked on an ad that caught your eye, and now you feel like you’re seeing promotions for that product everywhere. Are you imagining it? Or are you really being followed by advertising?No, you’re not under the influence of frequency illusion1—when you learn about something new and then suddenly start seeing that something everywhere…
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You did it. You took the plunge. You followed the lead of 92% of marketers1 and started a blog for your behavioral health center to educate your current and prospective patients about the benefits of psilocybin therapy and other psychedelic treatments.That’s great! Now what? You need to know how to write psilocybin articles that connect with…
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Who doesn’t love a delicious cookie? They’re sweetly satisfying and invoke the simple pleasures of our bygone childhood. Not surprisingly, chocolate chip cookies were recently named the most iconic dessert in America.1 What does this have to do with how we advertise behavioral health online?Well, you may not realize that the tech cookie is crumbling.…
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Your senior living community is great, and you want everyone to know. That includes current community members, prospective new residents, and the adult-child decision makers around those prospective new residents. Reaching this diverse audience requires a multifaceted marketing plan that’s responsive to the constant changes in our lives. Sounds like a big ask, right? Actually, it’s…
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Privacy. The rules governing patient privacy in the United States are clearly defined by HIPAA.1But you need to advertise and gather data to ascertain the success or failure of your campaigns. Digital advertising is one of the most powerful tools in your arsenal. At the same time, gathering personal data on potential patients is a…
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What makes Apple’s marketing so effective? Apple sells sleek, sexy products and has a world-class digital marketing team creating memorable advertisements. But there’s something else at work here. Something you can use to create a successful digital marketing strategy for dentists.Apple has a reputation for selling some of the best phones, computers, and tech accessories…
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There’s quite a bit of buzz flying around about using psilocybin to treat mental health disorders. This category of drugs, when appropriately administered, has shown a great deal of promise1 in the battle against depression, anxiety, and post-traumatic stress disorder.And while Oregon remains the only state where prescribing psychedelic drugs is legal, the tides are set…
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Stigma: “a mark of disgrace associated with a particular circumstance, quality or person.” You’re all-too-familiar with this definition, because this is something you combat at every level of addiction treatment. Unfortunately, society has decided that those who struggle with substance abuse should feel disgrace instead of dignity, helplessness instead of hope.Only 10% of the more…
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Stress is a daily struggle. You get stressed about getting to work on time, making dinner for your family, how much money is in your bank account, and how much longer you have to listen to your neighbors’ dog barking.Whatever you’re dealing with, we’ve all been there. In fact, about 77% of American adults are…
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