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When you Google “addiction treatment,” 12.8 billion search results are returned. Narrow your search to “addiction treatment near me,” and you’ll only have 688 million links to comb through. A little overwhelming, right?Granted, more than 25% of users click the first search result.1 But for those urgently looking for help with addiction and substance use disorder,…
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Early last year, the world watched as Beijing hosted the Winter Olympic Games. Athletes from every corner of the world competed in 109 different events across 15 winter sports, hoping to make it to the podium.1 So what does this have to do with your senior living marketing strategy?There were thousands of athletes who represented…
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Since the dawn of SEO, tech geeks and marketing moguls have argued over the superiority of organic search versus pay-per-click (PPC) marketing, including dental practice PPC. Some believe organic search reigns supreme, while others favor the predictability and control of the paid ad model. But there’s a third group: those who say the best digital…
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Marketing best practices change every year. To make sure your promotional efforts are effective, analyzing every piece of your marketing strategy is helpful to ensure you’re getting a good return on your investment. But which behavioral health center KPIs are best?What exactly should you be tracking when it comes to your behavioral health center’s digital…
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Digital marketing is in a near-constant state of flux. Every year, there are new trends, techniques, and tricks for getting the most out of your marketing budget. As a result, your digital marketing strategy needs to be updated from year to year to ensure you’re keeping current with best practices and effectively supporting your business…
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What’s the goal when writing content for your autism treatment center? Of course, you want to create engaging material your readers will find helpful and exciting—which is precisely what you should do!But there’s another way your content can serve your autism treatment center. We’re talking about backlinks. Although getting backlinks should never be the primary…
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Social media for dentists. Love it or hate it, this digital marketing heavyweight is something you have to incorporate into the digital marketing strategy that supports your dental practice. Today, your prospective and existing patients expect to find you on social media.Nearly all consumers, across every demographic, expect a company they’re interested in working with…
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Johns Hopkins University is currently pouring $17 million1 into researching the benefits and safe use of psilocybin to treat mental health disorders. In 2020, Oregon was the first state to approve psychedelic drugs for various medical conditions, with Colorado passing legislation to legalize these therapies in the 2022 midterm election. The tides are turning for this…
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YouTube is the most popular online platform in the U.S. Yes, you read that correctly. YouTube is now even bigger than Facebook! Seventy-four percent of the American public actively use YouTube, beating out Facebook’s 68%.1Not only do more people see content on YouTube, but they also remember that content better. For example, when watching videos,…
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What do you do when you see something funny on Instagram or an interesting article on Facebook? Usually, after liking or commenting on the post, you share the content with friends and family. Why? Because most of us want to share what we find entertaining or valuable with the ones we love.You probably also do…
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