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How things go from one extreme to another! Just a few years ago, more than one SEO agency expressed concern that websites were under optimized. Optimization was the word of the day to increase Google rankings. Suddenly, the pendulum seems to have swung completely in the opposite direction. Now, there’s a genuine concern from Google…
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As Dreamscape Marketing works with various clients in the healthcare industry and beyond, we couldn’t help but notice that a surprising number of new clients don’t have what we would consider to be effective geo-targeted web pages. Companies either don’t fully understand the concept of geo-targeting or they execute it incorrectly. Therefore, every business these…
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Google is king of the search engines… but will it stay that way? In a world where consumer privacy is becoming endangered, Google’s eagerness to exploit user search histories has many people concerned. At the same time, one search engine is clearly leveraging that fear to its own advantage. DuckDuckGo aggressively markets the fact that…
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It’s no secret that small and medium-sized businesses have taken a significant hit during the coronavirus pandemic. Fortunately, there’s some help out there in the form of Google Ads COVID-19 relief. Google has committed to handing out $340 million in Google Ads credits to help small and medium-sized businesses with their PPC campaigns.At a time…
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It’s been a long wait for many small business owners to reopen. Weeks, then months went by as companies tried to adjust to a situation that has no parallel in anyone’s lifetime. Norms were turned upside down as businesses in many states shut down. It’s been an unsettling (and unprofitable) experience for many business owners.…
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What is E-A-T?E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more. A big misconception in the SEO community is…
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Social media has transformed from a novelty to a necessity in medical practice marketing. It’s simply impossible to overestimate the value of having immediate access to an enormous online audience. As we consider tips for medical practice social media success, it’s important to keep in mind the three crucial goals to be achieved:Attracting new patientsRetaining…
DetailsThe internet is full of advice for small business owners and entrepreneurs who want to get their websites ranking on the first page of Google. But, as with anything on the internet, not all of that advice is necessarily correct. At the end of the day, search engine optimization (SEO) is not a perfect science.…
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Who do you market to in your senior living marketing program? It may seem like a silly question with a very obvious answer. However, if you were going to say “seniors,” your answer is incomplete. With targeted marketing for senior living communities, the role of decision makers cannot be ignored. To do so is dangerous…
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The idea of predicting SEO campaign success is a somewhat tricky one. After all, SEO results can be unpredictable for any number of reasons.SEO is big business. Consequently, there’s huge pressure for it to produce results. Fortunately, this isn’t traditional marketing we’re talking about. In that venue, tracking results from a particular print ad or…
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