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You need more traffic coming to your website. The question is: how do you get it? One of the fastest ways is through pay-per-click advertising or, as it’s more commonly known, PPC advertising. As you contemplate various components of a digital marketing strategy, it’s important to look at PPC advertising as a way to bolster and…
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Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans.Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last nanosecond…
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Addiction treatment centers generally understand the importance of keywords to their SEO strategy. Every SEO targets certain keywords in an effort to boost Google ranking. However, long-tail keywords benefits are often not exploited enough.SEOs have long used long-tail keywords because they do the job well. Why? Because focus keywords like these help pinpoint the more…
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Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason to purchase is going to be very different.Even though you’re selling the same product to both audiences, your strategy will need to focus on what…
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As you gauge your website’s performance, remember that page speed is often one of your key considerations. Therefore, it’s often necessary to work with a page speed optimization service to fully realize your website’s capability.When you’re trying to figure out why bounce rates are too high, the topic of how to speed up web page…
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When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone.They are very…
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Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…
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The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves.Whether you recognize…
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Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor. But…
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In 2019, companies across the globe spent $106.5 billion on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are using PPC. But why? And what does that have to…
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