Seniors discussing content on shared laptop and tablet

3 Inbound Marketing Strategies that Drive Conversions

The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic.Faced with…

Therapist working with young patient at autism treatment center.

How to Improve Your Autism Treatment Center’s SEO Marketing Strategy

Has your autism treatment center’s website been struggling to rank on search engines? That might be because Google’s algorithm is always changing, and to keep ranking you have to change with it. A robust, up-to-date SEO strategy is the key to making sure your pages are ranking and reaching your target audience. Because when your…

Senior using laptop outside on deck

Digital Marketing Tools that Convert Leads into New Residents

According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019.The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads with…

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How to Create Quality Content for your Dental Practice

Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists.Practices and businesses using blogs to market their products and services see 13 times more ROI than those not…

increase your behavioral health website conversion rate

How to Boost Your Behavioral Health Website’s Conversion Rate

The average healthcare business invests up to $10,000 to create a website,1 not including the cost of routine monitoring, maintenance, and updates. Ideally, your website is the equivalent of a big, shiny brochure, successfully beckoning new clients to your door.Given that over 60% of people look for healthcare,2 including addiction treatment, online, you’ll be hard-pressed…

senior couple on laptop in kitchen

4 Senior Living Marketing Techniques That Work

Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are savvier than that and expect a world-class digital experience when they find your senior living community online.Every day, more than 10,000 baby boomers turn 65,1and…

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How Digital Marketing Can Help Your Addiction Treatment Center

In 2017, nearly 20 million Americans aged 12 and older had a substance use disorder.1 A year into the COVID-19 pandemic, it’s safe to assume even more of our neighbors, friends, and family members are struggling with substance abuse.Despite these alarmingly high rates, few people get the treatment they desperately need to battle drug and…

dental practice office

Why Your Dental Practice Needs a Blog

“Blogging” is one of the new-fangled words born out of the 21st century’s tech revolution. Most people have heard the term and some may read a few blogs dedicated to their favorite topics. But even the regular blog reader may be surprised to learn the valuable role blogs play in promoting everything from fashion brands…