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Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…

How to identify your senior living community's target market

How to Identify Your Senior Living Community’s Target Market

Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…

5 High Impact Digital Marketing Strategies for Dentists

5 High Impact Digital Marketing Strategies for Dental Practices

The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…

cultural competence is key in addiction treatment

Why You Need Cultural Competence in Addiction Treatment

Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…

senior couple browsing the internet seated on couch

5 Reasons Your Senior Living Community Needs PPC Advertising

In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…

dentist holding oversized fake tooth

Everything You Need to Know About Market Segmentation

Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…

mobile site user

Why Behavioral Health Centers with a Mobile Site are Winning on the Web

When the first internet-capable mobile phone was released in 1996, no one could have predicted how we would be using the internet today. Now 85% of Americans own a smartphone1—a 50% increase since 2011 when the Pew Research Center started tracking ownership. Smartphone ownership has brought about a curious side effect: mobile browsing as the…

5 Elements of Effective Web Design for Senior Living Communities

According to the Centers for Disease Control, the U.S. has nearly 1 million beds spread across almost 30,000 senior living communities.1 And each one is vying for the same residents you are. So how do you set your community apart? Sure, you have excellent reviews, top-notch staff, and all the boxes on your marketing to-do list…

building emotional momentum with dental patients

5 Steps to Building Emotional Momentum With Your Dental Patients

How does your dental care make your patients feel? Not their physical feelings, although those are important. We mean their emotions. Does making an appointment inspire calm or nervousness? Does walking into your office cause reassurance or reaffirm their anxieties? Does consulting with you leave them feeling confident and cared for? Or more scared and…

senior living marketing

4 Online Connections for Your Senior Living Marketing

4 Senior Living Marketing Online Connections Points Finding your target audience online can be almost as difficult as converting them. That task is even harder in senior living marketing for busy marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype…