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Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…
In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…
According to the Centers for Disease Control, the U.S. has nearly 1 million beds spread across almost 30,000 senior living communities.1 And each one is vying for the same residents you are. So how do you set your community apart? Sure, you have excellent reviews, top-notch staff, and all the boxes on your marketing to-do list…
New resident leads are the lifeblood to growing and sustaining senior facilities. For senior living communities, finding sources of new resident leads is a never-ending task. While you probably can’t eliminate the search altogether, you can make the process much, much easier. How? Search engine optimization. Search engine optimization, also called SEO, is a crucial…
The pandemic shook occupancy rates for senior living communities. Given the dire circumstances of quarantines and lockdowns, such a decline was clearly no surprise. Clearly, marketing ideas to improve senior living occupancy are sorely needed. “How can I get more move-ins?” is being voiced by senior living communities more urgently than ever. In a way,…
4 Senior Living Marketing Online Connections Points Finding your target audience online can be almost as difficult as converting them. That task is even harder in senior living marketing for busy marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype…
Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy senior living community marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype has always been that most of those users…
When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and social distancing became the norm, in-person events suddenly disappeared as a marketing tool for senior living communities. Now, the vaccine roll out is enabling CCRCs…
We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…
If you want to increase senior awareness of your brand and build trust, you need to carefully consider the best strategies for senior living content marketing. Unlike some heavy-handed marketing techniques—which can be against Google guidelines—content marketing highlights the most valuable aspect of your website. It allows you to educate your audience of prospective residents.…
