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4 Senior Living Marketing Online Connections Points Finding your target audience online can be almost as difficult as converting them. That task is even harder in senior living marketing for busy marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype…
Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy senior living community marketers trying to help new residents find their communities. And while there are more than 284 million internet users in the U.S, the stereotype has always been that most of those users…
When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and social distancing became the norm, in-person events suddenly disappeared as a marketing tool for senior living communities. Now, the vaccine roll out is enabling CCRCs…
We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…
If you want to increase senior awareness of your brand and build trust, you need to carefully consider the best strategies for senior living content marketing. Unlike some heavy-handed marketing techniques—which can be against Google guidelines—content marketing highlights the most valuable aspect of your website. It allows you to educate your audience of prospective residents.…
In the pandemic era, senior living marketing has become more complicated. Website and social media content are important to your senior living digital marketing efforts. However, remember that SEO involves many components. One of them is the process of finding online listings to claim for your senior living community. By doing so, you are upping…
Mention the search engine Bing in some circles and people will literally laugh at you. Yes, it is a distance second to Google in terms of popularity. However, it’s foolish to discount its ability to drive web traffic to senior living communities. In fact, the importance of Bing for senior living search marketing can’t be…
Who do you market to in your senior living marketing program? It may seem like a silly question with a very obvious answer. However, if you were going to say “seniors,” your answer is incomplete. With targeted marketing for senior living communities, the role of decision makers cannot be ignored. To do so is dangerous…
Here’s a hard truth. At any given moment, people online can shape your reputation in a good way or a bad way. What can you do to keep your community’s image positive online? Without question, the answer is effective senior living reputation management. Based on our experience with hundreds of healthcare clients, Dreamscape Marketing recommends…
The country and the world as a whole are facing uncertain times with the rise of the COVID-19 pandemic. Vulnerable populations, especially senior citizens, are seeking ways to stay safe and healthy with the invisible dangers surrounding them. As a result, senior living communities and assisted living facilities face difficult business challenges in terms of…
