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Every relationship worth having, personal and professional, is built on mutual trust. Your spouse, a childhood best friend, the woman you buy insurance from, or even the man who sells you the last home you’ll ever live in, all these relationships share a need for trust. How Important is Trust in Senior Living? In a…
In 2003, nearly 95% of American homes had a landline.1 Up until then, not having a home phone was unthinkable. But then, smartphones arrived on the scene and changed everything. Now, only 40% of homes have a landline and 97% own a cell phone of some kind.2 The demand for landlines is so low that,…
The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic. Faced…
According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019. The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads…
Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are savvier than that and expect a world-class digital experience when they find your senior living community online. Every day, more than 10,000 baby boomers turn…
Your website is a living, breathing part of your marketing plan. For most senior living marketers, their website is the bedrock of their promotional strategy and makes up most of their community’s digital footprint. Taking good care of this essential marketing asset is never easy. Cultivating quality content takes time, a lot of patience waiting…
The “digital-pivot,” the “digital shift,” a “digital-first mindset” … these terms were suddenly thrust into our vocabulary in March 2020. Since then, they’ve been difficult to avoid and even more challenging to understand. At this point, you’ve probably seen first-hand that remaining competitive in 2021 requires you to engage digital marketing tactics. But do you…
Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason to purchase is going to be very different. Even though you’re selling the same product to both audiences, your strategy will need to focus on…
Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…
In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…
