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From humble beginnings in 2005 as an online video-sharing platform, YouTube is now one of the titans of tech. In 2019, two billion people logged onto the website every day—and they watched a billion hours of video every day.1And if you think these viewers are only watching crazy pet videos and people cooking tiny food,…
Google processes more than 200 petabytes of data every day.1 Imagine lining up 200,000 one-terabyte external hard drives in a row. That’s what 200 petabytes looks like. How can this help improve your senior living community marketing plan?It’s no secret how much data Google harvests daily. Because they process more than 3.5 trillion searches per…
Content marketing has undeniably taken over the digital marketing space. Never before has the demand for creative, original content been so high. And as an addiction treatment marketer, you’ve noticed.For example, 576,000 websites are built every day.1 Each and every one of them needs content. There are an estimated 600 million blogs on the internet that…
Throughout the last 20 years, social media has undergone an incredible transformation. What started as a fun way to connect with friends is now big business. And for good reason.Social media has evolved beyond status updates with pop lyrics, lists of top 8 friends, and photos from lunch. These platforms are also a place for…
As you’ve probably noticed, seniors like the internet. Quite a bit, actually. In fact, three out of four Americans over age 65 use the internet regularly.1 Another 61% of seniors own smartphones, and 45% say they use social media, too.2There’s no denying that this demographic is a formidable player on the web, especially on social…
When you Google “addiction treatment,” 12.8 billion search results are returned. Narrow your search to “addiction treatment near me,” and you’ll only have 688 million links to comb through. A little overwhelming, right?Granted, more than 25% of users click the first search result.1 But for those urgently looking for help with addiction and substance use disorder,…
Early last year, the world watched as Beijing hosted the Winter Olympic Games. Athletes from every corner of the world competed in 109 different events across 15 winter sports, hoping to make it to the podium.1 So what does this have to do with your senior living marketing strategy?There were thousands of athletes who represented…
Since the dawn of SEO, tech geeks and marketing moguls have argued over the superiority of organic search versus pay-per-click (PPC) marketing, including dental practice PPC. Some believe organic search reigns supreme, while others favor the predictability and control of the paid ad model. But there’s a third group: those who say the best digital…
Marketing best practices change every year. To make sure your promotional efforts are effective, analyzing every piece of your marketing strategy is helpful to ensure you’re getting a good return on your investment. But which behavioral health center KPIs are best?What exactly should you be tracking when it comes to your behavioral health center’s digital…
Digital marketing is in a near-constant state of flux. Every year, there are new trends, techniques, and tricks for getting the most out of your marketing budget. As a result, your digital marketing strategy needs to be updated from year to year to ensure you’re keeping current with best practices and effectively supporting your business…
