Internet Marketing Myth #6: The Only Thing an Expensive Marketing Agency is Going to Do is Buy a Website Theme for $99 and Get the Same Results as if I Did It Myself
Certainly anything is possible. With internet marketing still in its relative infancy, there are many “so-called” professionals who may simply do that. But the use of an off-the-shelf theme as a basis for any website should not be construed as a negative but a positive, as long as they are transparent in what they are doing.
Fully customized websites with multiple features and intricate designs and imagery can easily reach into the hundreds of thousands of dollars. There are now companies that have come out with themes that can be easily added to popular content management systems to give website developers a running start. In addition, remember that you know your business best. Wouldn’t you like to look at several recommended themes to see which one you think would work best before spending thousands to get something you may not like?
What you or your marketing agency does with a theme is what matters, not the theme itself! Themes are a good start but without customization, they are not worth the money that people pay. The addition of significant back-end tagging and on-site SEO optimization, along with different forms of call-to-actions, images, logo, design characteristics and performance optimization is what makes a website worth the money you pay.
Don’t be fooled! Getting a detailed proposal from several professionals will give you a much greater idea as to what needs to be done, whether you perform the work yourself or outsource it to an expert.
Some myths have a grain of truth in them. Others do not. Don’t risk your business on myths that can destroy your profitability and productivity.